Consumers no longer assess brands by price alone but by a shifting matrix of priorities – from health and convenience to sustainability and digital experience. As disruptors – including new platforms and non-traditional players – move faster and intensify competition, companies across industries must recalibrate their value strategies to maintain relevance, defend market share, and capture new growth opportunities.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

This briefing delves into how regulatory measures are driving packaging transformation, emphasising recyclability, waste reduction and reuse/refill initiatives. It explores evolving communication trends that align with consumer preferences, and highlights the latest international regulations impacting sustainable packaging, giving FMCG companies a clear roadmap to successfully navigate the complexities of sustainable packaging amidst rising scrutiny.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

Conscious consumers favour high-quality, tasteful and sustainably designed products. They appreciate brands that facilitate an easy and accessible sustainable lifestyle. Understanding these consumer attitudes towards sustainability is vital for businesses aiming to create impactful products. This report identifies the top five Sustainable Consumer profiles to target, based on their specific values and perspectives.

This report explores innovative approaches in sustainability across key supply chain stages – sourcing, manufacturing, packaging, logistics and retail. It highlights the most innovative industries and products leveraging the right sustainability claims that align with consumers’ preferences and sustainable attitudes. This comprehensive view reveals how innovative sustainable brands and products are seizing new opportunities and gaining a competitive edge.

This report highlights the urgency for companies in the Packaged Food sector to adopt transparent, effective sustainability communication to manage risks, meet legislative demands and leverage opportunities. It emphasises the necessity for firms to substantiate their sustainability claims, nurturing stakeholder trust, enhancing brand loyalty and propelling business growth in a fast-paced, competitive landscape.

Most Chinese consumers are trying to make a difference through their actions, with over a third of consumers buying sustainable packaging, with the same amount identifying as meat avoiders. As concerns rise surrounding artificial ingredients, chemicals, and ultra-processed foods, natural and organic are leading claims across industries. Chinese companies are increasingly mandated to substantiate claims, including no GMO claims. Consequently, investing in no GMO claims could gain consumer trust,

Sustainable practices are strong in India, with over half of consumers recycling and reducing food and plastic waste. Furthermore, 70% of consumers feel they can make a difference to the world through sustainable actions. A significant number of consumers are meat avoiders, creating opportunities for diet claims, with 84% willing to pay more for sustainable food and beverages. Furthermore, plant-based and vegan claims drive higher prices across various industries, supporting value sales. Natural

While over half of consumers reduce food and plastic waste, much of the population is apathetic, with less than half believing their actions can make a difference. This finding creates opportunities to educate consumers further and implement actionable claims such as Can Be Recycled, which would also appeal to almost 30% of zero waste consumers. The Natural claim has broad appeal and the highest spend per capita, aligning with rising concerns surrounding ultra-processed foods, artificial ingredi

Most UK consumers try to positively impact the environment, with half recycling and over 40% reducing food and plastic waste. Vegetarian products drive growth across industries, aligning with over 40% of consumers who are meat avoiders, with many of these willing to pay more for sustainable food and beverages. While diet claims are prevalent in the food industry, there are opportunities for plant-based claims in areas such as Beauty and Personal Care and Consumer Health, differentiating goods an

Over half of US consumers are worried about climate change, with almost 60% aiming to positively impact the environment through their everyday actions. This creates growth opportunities for sustainable claims, with nearly half of consumers recycling and over a third reducing food waste and plastics. Vegetarian and vegan products are driving growth across industries, appealing to over a third of consumers who are meat avoiders, with many of these willing to pay more for food and beverages with su

While less than half of French consumers believe their actions and choices make a difference to the world, many reduce energy consumption and food waste. There are opportunities for recycling claims to gather pace - being a trusted green claim. As the prevalence of vegan and flexitarian lifestyles rises, a third of consumers state that they are meat avoiders, with the majority willing to pay more for sustainable food and beverages. This creates opportunities for plant-based and vegan options. Or

Climate concerns are high in Brazil, with the majority of consumers trying to have a positive impact through their everyday actions. Over 60% of consumers reduce waste and recycle items, with approximately 45% identifying as zero wasters and meat avoiders. Investing in recycling claims across the strongest area of Beauty and Personal Care is an opportunity to differentiate goods and add value while appealing to zero wasters. Most meat avoiders are willing to pay more for food and beverage produc

Despite many consumers being concerned about climate change, most are apathetic, with less than 20% feeling their sustainable actions can make a difference to the world. This creates a strong opportunity to invest in actionable claims and sustainable awareness campaigns. While 10% of consumers are meat avoiders, this is comparatively low globally. However, over 45% of meat avoiders are willing to pay more for food and beverages with sustainable attributes. This creates opportunities for diet cla

The majority of Mexican consumers feel their actions make a difference, with over half recycling while reducing plastic and water use. Almost 40% of Mexicans are zero waste consumers, trusting recycling labels with many willing to invest more in sustainable food and beverages. There is an opportunity to expand Can be Recycled and Sustainable Packaging claims within certain industries, engaging the zero waste audience. Natural claims have a dominant presence across leading industries, aligning wi

The majority of Polish consumers recycle and reduce food waste, with over 60% feeling they can make a difference in the world through their actions. This belief leads a third of Poles to identify as Zero Waste consumers, with most willing to spend more on food and beverages with sustainable features. Sustainable Sourcing and Packaging claims have a solid opportunity to expand, aligning with zero waste ethics and the majority of Poles who recycle goods. The natural claim leads most industries, ap

The majority of South Koreans try to positively impact the environment through their actions, leading over half to recycle and reduce plastic and food waste. Over a third of consumers are meat avoiders, willing to spend more on sustainable household products, food and beverages. This creates ongoing opportunities for Diet Claims, with plant-based options having potential to expand, supporting value and differentiating goods. No GMO claims lead most industries, aligning with rising concerns surro

While the majority of consumers try to impact the planet positively, less than 50% of Spaniards feel their actions can make a difference. This creates opportunities to invest in actionable claims, such as Can Be Recycled, and sustainable awareness campaigns.

The majority of consumers try to positively impact the environment, with key actions including recycling, reducing food waste and limiting plastic. Over a third of consumers identify as meat avoiders, and most are willing to pay more for sustainable food and beverages. This creates opportunities for diet claims, including vegan and plant-based, to expand across Snacks, Dairy Products and Alternatives and Hot Drinks. Natural is the leading?claim across all sectors, appealing to consumers amidst r

Over 80% of South African consumers feel they can make a difference to the environment, with key actions including recycling, reducing food waste, and minimising plastic use. Nearly half of consumers identify as zero wasters, with the majority willing to pay more for sustainable food, beverages, and household goods. Investing in recycled claims remains an ongoing opportunity, appealing to over 65% of consumers who recycle and the significant proportion of zero waste consumers. Opportunities can