Marija Milasevic Senior Consultant
vilnius
English, Russian, Lithuanian
About Marija
Marija is a Senior Consultant at Euromonitor International with a focus on retail and the digital consumer. In her current role, she is responsible for managing research projects in Europe.
Marija helps retailers and fmcg clients to understand the industry trends and evolving consumer priorities which will impact the future of retail. She authors strategic analysis on key trends and developments across retail and e-commerce with a focus on values-based buying, sustainability and retail innovation. Marija has more than 10 years of experience in the retail industry. She regularly writes articles for trade press, including Forbes Poland, speaks at major international conferences, and moderates panel discussions. In 2019, she received the International Marketing Specialist certificate from the Netherlands Institute of Marketing (NIMA).
Recently Published Work
How Tech Integration Continues to Reshape the Consumer Journey
Marija Milasevic
Nearly every consumer journey now involves a digital component, whether during the search phase or the final transaction. As technology continues to advance, including the implementation of generative AI in retail, consumers' expectations for their online experience have also evolved. The way consumers behave online and what they expect from retailers are transforming as a result. In response, retailers are adapting to these changes by enhancing the online experience using generative AI solutions, AR/VR activities, social media engagement, and other innovative approaches.
ShopTalk Europe 2024: Generative AI – Overhyped or Underhyped?
Marija Milasevic
At last year's ShopTalk event, the buzz was all about generative AI and its potential to enhance company performance and consumer experience. This year, brands and retailers, having gained some experience, are sharing their key takeaways from leveraging various AI solutions. The ups and downs in the industry have already provided valuable learning experiences, shedding light on the practical impacts of AI integration.
eTail London 2024
Marija Milasevic
Since 1999, eTail has been the gathering place for top retail leaders, serving as the hub for cutting-edge eCommerce and digital marketing strategies.