Marija Milasevic Senior Consultant
vilnius
English, Russian, Lithuanian
About Marija
Marija is a Senior Consultant at Euromonitor International with a focus on retail and the digital consumer. In her current role, she is responsible for managing research projects in Europe.
Expertise
Marija helps retailers and fmcg clients to understand the industry trends and evolving consumer priorities which will impact the future of retail. She authors strategic analysis on key trends and developments across retail and e-commerce with a focus on values-based buying, sustainability and retail innovation. Marija has more than 10 years of experience in the retail industry. She regularly writes articles for trade press, including Forbes Poland, speaks at major international conferences, and moderates panel discussions. In 2019, she received the International Marketing Specialist certificate from the Netherlands Institute of Marketing (NIMA).
Recently Published Work
Shoptalk Europe 2025 Highlights: The Transformation of Brick-and-Mortar Retail
18 Jun 25At Shoptalk Europe, a premier gathering held annually in Barcelona for retailers, brands and industry professionals, the conversation centred on the evolving landscape of modern retail.
Marija Milasevic
The Transformation of Social Media: What Businesses Must Do to Keep Up
31 Mar 25Social media has evolved from a communication tool into a powerful economic force, shaping consumer behaviour, influencing business strategies and driving digital commerce. Businesses need more than just a presence; they need a clear, targeted social media strategy to stay competitive.
Marija Milasevic
How Tech Integration Continues to Reshape the Consumer Journey
23 Oct 24Nearly every consumer journey now involves a digital component, whether during the search phase or the final transaction. As technology continues to advance, including the implementation of generative AI in retail, consumers' expectations for their online experience have also evolved. The way consumers behave online and what they expect from retailers are transforming as a result. In response, retailers are adapting to these changes by enhancing the online experience using generative AI solutions, AR/VR activities, social media engagement, and other innovative approaches.
Marija Milasevic