Nick Stene Senior Global Insight Manager: Consumer Health
london
English
About Nick
Nick leads Euromonitor's consumer health research globally, delivering quality improvements to data, nurturing a growing team of industry specialists, and championing strategic thought leadership and value creation for clients across all content, meetings and trade events.
Expertise
Within Nick's 28 year career so far, near two decades were spent brand-side, with the last ten years spent researching and educating on the drivers impacting clients across home and technology, and aiding in rebuilding client strategy amidst major business model disruptions. Latest focus has been wellness, and how much consumer action since 2020 was really about hormones and a near self-medicating behaviour. Nick previously worked for 18 years on the client side, in companies like Samsung, Electrolux Group, Dixons Retail, JCB and IBM, learning how to evaluate, nurture, lead, rebuild and optimise product development, category management, brand, and sales processes across different product categories. He has lived experience for the many ways value creation can work inside companies, and equally the lessons to take away from the many ways it can go wrong, too.
Recently Published Work
US Tariffs Imply Double-Digit Inflationary Pressure on Home and Garden in 2025
16 May 25President Trump’s tariffs are a strategy, what the President refers to as a “medicine”, to break the US addiction to low-cost manufacturing which is part of generating the trade deficit with China. Using cookware as an example for data specifics, we can show how tariff policies imply double-digit inflationary pressure is landing in 2025 and show why investment in India is heating up.
Nick Stene
Wellness at Home: A Way to Differentiate and Win in Emerging Markets
22 Aug 24Products and brands heavily into wellness and biophilic design tend to grow faster than their sectors, with this trend booming in part due to how insane so much of our life away from home has become. Wellness drives investments in our homes against the backdrop of a negative growth industry, offering brands a premium position, and it is strongest as a trend in the parts of the world like South East Asia and Latin America where brands most want to win, but have also been struggling to expand.
Nick Stene
Top Three Trends from the Inspired Home Show
8 May 24Long-term megatrends such as sustainability and wellness were predictably visible at the Inspired Home Show, with rising messaging for durability, recyclability and energy saving. Of more immediate interest were three lifestyle trends directly impacting growth opportunities and product choices in 2024.
Nick Stene