Nick Stene Senior Industry Manager
london
English
About Nick
Nick leads Euromonitor's home and garden research globally, delivering quality improvements to data, nurturing a growing team of industry specialists, and championing strategic thought leadership and value creation for clients across all content, meetings and trade events.
Within Nick's 26 year career so far, the last eight years have been spent educating on the drivers impacting clients across home and technology, and aiding in rebuilding client strategy amidst major business model disruptions, such as the smart home and the pandemic. Nick previously worked for 18 years on the client side, in companies like Samsung, Electrolux Group, Dixons Retail, JCB and IBM, learning how to evaluate, nurture, lead, rebuild and optimise product development, category management, brand, and sales processes across different product categories.
Recently Published Work
Wellness at Home: A Way to Differentiate and Win in Emerging Markets
Nick Stene
Products and brands heavily into wellness and biophilic design tend to grow faster than their sectors, with this trend booming in part due to how insane so much of our life away from home has become. Wellness drives investments in our homes against the backdrop of a negative growth industry, offering brands a premium position, and it is strongest as a trend in the parts of the world like South East Asia and Latin America where brands most want to win, but have also been struggling to expand.
Top Three Trends from the Inspired Home Show
Nick Stene
Long-term megatrends such as sustainability and wellness were predictably visible at the Inspired Home Show, with rising messaging for durability, recyclability and energy saving. Of more immediate interest were three lifestyle trends directly impacting growth opportunities and product choices in 2024.
“Made in America” Furniture Faces Darwinian Cost Pressures
Nick Stene
With US demand softening and domestic production inflation still a factor, the 2023-2024 bankruptcies and layoffs in the furniture sector are warning flags that geographic exposure to cost is strategically existential. Attention here is once again focusing on production locations, in the face of some harsh numbers.