Rasa Vaiciuniene

Rasa Vaiciuniene Consultant

vilnius

Lithuanian, English

About Rasa

Rasa is involved in both direct research and commissioning research covering the Nordic countries, Baltic and Central Asian region.

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Expertise

Rasa's work has a focus on sustainability and innovation, particularly the objective of food waste reduction, optimising manufacturing side streams. These considerations are increasingly important when assessing trends in the food markets that form the core of her research specialism. Rasa has broad experience in research. Her journey at Euromonitor started with an industrial focus, analysing energy, chemical, agricultural, and food and beverage manufacturing data. In 2017, she moved to focus on drinks and tobacco research, before specialising in food and nutrition staring from 2022.

Recently Published Work

Event

Free From Specialty: Vienna 2025

Messe Marxhalle Karl-Farkas-Gasse 19, 1030 Vienna 17 June 2025 10:00 CET

The gateway to Retail and Foodservice in Central and Eastern Europe. Connect with new business opportunities among buyers at rapidly growing Retail, Imports, Foodservice.

Rasa Vaiciuniene

Rasa Vaiciuniene

Article

Three Main Trends Shaping Cooking Ingredients and Meals

15 Jan 25

The cooking ingredients and meals industry posted slight market size growth year-on-year for 2024. New launches have subsided due to high inflation and disturbed global supply chains; however, consumers’ desire for novel products has remained.

Rasa Vaiciuniene

Rasa Vaiciuniene

Article

Five Trends Shaping Cooking Ingredients and Meals

21 May 24

2023 was another challenging year for cooking ingredients and meals globally. Inflation and rising commodity prices continued well into the year, driving value sales of cooking ingredients and meals to increase. Consumers across markets became more frugal when shopping for essential goods, and cut back on splurging.

Rasa Vaiciuniene

Rasa Vaiciuniene