london
English
Rosemarie leads Euromonitor’s global packaging research, setting content strategy and research focus. She is a thought leader, providing insightful analysis and guidance to our clients. She mentors colleagues in their analysis creation and shares across teams on trends. She is also the blog lead for Euromonitor’s B2B webpage.
Rosemarie provides global insights on consumer packaging dynamics across a range of materials and industries. Based in London, she advises clients operating in fmcg, packaging, chemicals, machinery, and investment. She has a special interest in sustainability, digitalisation and consumer sentiment and habits. Rosemarie has more than 20 years’ research experience. She was part of the core team that established Euromonitor’s packaging system. She previously worked for a packaging research agency, delivering syndicated and bespoke projects, including market sizing and customer satisfaction surveys.
PET bottles dominate global rigid plastic packaging demand, driven by health-focused beverages, circularity regulations and strong growth in emerging markets.
There is ever-growing expectation for sustainable packaging. The search for better is reflected in consumer sentiment and regulatory attention. The focus on plastic goes wide with regulation increasingly the lever used to secure more rapid progress on the road towards a circular economy.
The consumer packaging industry is typically strong in its ability to withstand crises, given the importance of everyday groceries to global revenues; food and drink accounted for 92% of retail packaging volume sales in 2023. However, inflation, interest rates and geopolitical instability serve to amplify operating costs, for packaging converters/machinery players, brands, and retailers, apparent in the final retail price point, paid by the consumer.