Consumers no longer assess brands by price alone but by a shifting matrix of priorities – from health and convenience to sustainability and digital experience. As disruptors – including new platforms and non-traditional players – move faster and intensify competition, companies across industries must recalibrate their value strategies to maintain relevance, defend market share, and capture new growth opportunities.

Wellness trends are exerting an increasingly important role in the packaging industry. Many of the categories seeing demand rise the most quickly are strongly influenced by wellness and concerns such as microplastic contamination threatened to cause significant shifts in what sort of pack types consumers are looking for in the coming years.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

This report highlights key trends in the global industrial sector in 2025. Rising geopolitical tensions and potential trade disruptions are creating more uncertainty for businesses, encouraging further production reshoring efforts. To deal with cost pressures and labour market challenges, companies are expected to invest more in automation and workforce upskilling. AI tools are also forecast to improve in 2025 and start bringing efficiency gains for manufacturers.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

This briefing delves into how regulatory measures are driving packaging transformation, emphasising recyclability, waste reduction and reuse/refill initiatives. It explores evolving communication trends that align with consumer preferences, and highlights the latest international regulations impacting sustainable packaging, giving FMCG companies a clear roadmap to successfully navigate the complexities of sustainable packaging amidst rising scrutiny.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Tetra Laval Group remains one of the leading producers of consumer goods packaging globally, with a strong presence in liquid cartons, which dominate its sales. Dynamic growth has been seen in emerging markets, which offer interesting new growth opportunities for the company. This profile analyses the group’s strategic responses to the challenges it faces, as well as examining opportunities for further expansion in the food and beverage categories in which it operates.

Changes in the US trade policy impact a broad range of trade partners and goods and adds more uncertainty to the global economy. US importers have limited trade diversification potential, with higher trade tariffs leading to higher inflationary pressures. Retaliatory tariffs would also hurt US exporters, especially in commodity and automotive industries.

The consumer packaging industry records growth within a climate of subdued consumption as cost-of-living pressures persist. Innovative approaches to pack sizing, going smaller and bigger, give choice to consumers to preserve affordability and brand growth. The key driver of industry innovation is the development of renewable packaging solutions to foster circularity and reduce virgin material use. Regulators’ policy targets add impetus to action while digital tech holds the potential to transfor

Metal packaging continues to be an important, and growing, pack type in Asia Pacific, led by metal beverage cans for soft and alcoholic drinks, which accounted for the bulk of new metal packaging sales in the region over 2018-2023. While metal bottles have been enjoying a boom in the Chinese beer market, metal food cans remain the next-biggest pack type, still widely employed in a number of shelf stable food categories.

This report explores innovative approaches in sustainability across key supply chain stages – sourcing, manufacturing, packaging, logistics and retail. It highlights the most innovative industries and products leveraging the right sustainability claims that align with consumers’ preferences and sustainable attitudes. This comprehensive view reveals how innovative sustainable brands and products are seizing new opportunities and gaining a competitive edge.

In 2023, the Italian packaging industry intensified its commitment to sustainability, driven by heightened consumer awareness and government regulations. Key trends included the increased use of recyclable and biodegradable materials, the rise of smart packaging featuring QR codes for enhanced consumer engagement, and collaborative efforts to develop innovative solutions. A significant regulatory change mandated that, starting from 1 January, all wines and spirits must include detailed packaging

In recent years, Japan has experienced a significant shift in packaging trends, driven by growing environmental awareness and a focus on sustainability. This shift has led to efforts to reduce the weight of containers, simplify packaging materials and prioritise recyclable options. In addition, there has been an emphasis on creating high-performance products that balance safety, convenience and eco-friendliness. Consumers in Japan are increasingly conscious of the environmental impact of packagi

In 2023, Sweden continued to prioritise sustainable packaging across industries, driven by consumer demand and regulatory goals. Flexible plastic remained the most-used material in confectionery, valued for its cost-effectiveness, light weight and portability in packaging countlines and other chocolate products. Folding cartons led in sugar confectionery and frozen meals, reflecting consumer preference for sustainable, paper-based options. In RTD tea, PET bottles saw a decline as brands shifted

Packaging in South Korea revolved around a few key trends in 2023. These trends were mainly influenced by increasing awareness about sustainability and by consumer preferences. South Korean consumers increasingly prefer sustainable packaging options. This shift is driven by a growing concern about plastic waste and environmental impact, leading to greater demand for recyclable packaging solutions across various industries, including packaged food, home care and beauty and personal care. Online s

The UK packaging market in 2023 was characterised by a significant preference for metal beverage cans over glass bottles in the alcoholic drinks industry, particularly beer, due to their sustainability, lightweight nature and cost-effectiveness. Metal cans not only reduce transportation costs and carbon emissions, but also boast a higher recycling rate than glass. While glass bottles remain popular for wine and spirits due to their premium perception and aesthetic appeal, they are slightly behin

This report outlines the top five loyalty trends expected to have a significant impact on businesses and consumers in 2025. It highlights the tactics that should be embraced to improve business margins, enhance customer engagement and foster brand advocacy.

As consumer preferences shift towards premium and innovative offerings, packaging has become a critical element in enhancing brand appeal in the Thai alcoholic drinks industry. Local brands such as SangSom rum and Hong Thong whisky are refreshing their packaging designs to cater to more discerning consumers, while artisanal brands like Chalong Bay Rum are also elevating their packaging to appeal to an increasingly sophisticated market. In line with this, there is a growing focus on sustainable p

In Poland, packaging in 2023 was marked by significant shifts driven by consumer demand for convenience, environmental awareness and regulatory pressures. The plant-based dairy and hot drinks markets have shown distinct packaging preferences, with brick liquid cartons leading plant-based milk packaging due to their sustainability and consumer convenience. Meanwhile, flexible packaging options are the primary choice in hot drinks, particularly for tea and coffee, offering strong barrier propertie

In Indonesia, health and wellness trends significantly impacted confectionery packaging choices, with consumers seeking smaller pack sizes as well as eco-friendly options. While flexible plastic remained a popular packaging material in frozen ready meals, folding cartons were gaining share in this category due to their sustainability and aesthetic appeal. Yoghurt consumption was increasing, with brands introducing innovative packaging formats like yoghurt sticks in flexible aluminium/plastic pac

Crown is a leading manufacturer of metal packaging, with a particular focus on beverage cans. Metal packaging benefits from strong sustainability perceptions and beverage cans are popular across many alcoholic and soft drinks categories. However, Crown is also facing significant challenges in the years ahead, given the maturity of key categories, competition from alternative glass and plastic packaging, and the risk that financial pressures could continue to impact consumption behaviour.

The Ukrainian packaging market witnessed significant developments in 2023, driven by sustainability, consumer preferences and regulatory changes. Key trends include the dominance of glass bottles in alcoholic drinks, growth of gable top cartons in flavoured milk drinks and the adoption of thin wall plastic containers in frozen ready meals. In addition, 1-litre packs were seeing strong growth in energy drinks, HDPE bottles continued to lead in standard shampoos and folding cartons dominated home