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As a Senior E-Commerce Analyst, Ying dives deep into the product by providing accurate data on how the best-in-class e-commerce retailers in the biggest consumer markets are performing.
Ying works directly on Euromonitor's E-Commerce product with a focus data building, e-commerce research and brings direct experience in Euromonitor's multi-source retailing research. With past experience at Amazon, he provides an insider view of a leading online marketplace. Together with traditional research methods and new data sources, Ying provides a key bridge between traditional and digitalised market research.
With China, Japan and South Korea accounting for 40% of the value of the global e-commerce market, it is imperative that regional and global players learn to navigate these markets to drive growth in the region. There is no universal approach, but learnings from East Asia’s advanced and competitive e-commerce markets provide strong inputs to formulate winning strategies, in East Asia or beyond.
Digitisation is no longer limited to ecommerce and marketing. Today, every functional role within retail is being disrupted by digital – from physical stores to merchandising to the supply chain.
Paris 2024 Olympics stand as one of the biggest global multi-sporting events, especially as it brings back the crowd after the pandemic. Paris’s significance as a centre of commerce and culture also positions 2024 Olympics as a more luxurious opportunity for brands. However, the event stands in a unique light given a period marked by accelerated digital adoption by businesses and consumers.