Lodging offers high growth potential in Turkey, which is only expected to increase its popularity as a tourist destination in the short to medium term. The ongoing increase in the number of inbound tourists is expected to prompt hotel players to invest in increasing their outlet networks or improving existing outlets.
Short-term rentals and campsite options are projected to grow significantly during the forecast period, particularly among domestic tourists, due to their affordability compared to hotels. The development of non-hotel lodging continues in line with more and more consumers looking for accommodation in nature areas preferring small houses, bungalows or camping and glamping to crowded hotels.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See All of Our DefinitionsThis report originates from Passport, our Lodging (Destination) research and analysis database.
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