L’Oreal Groupe in Beauty and Personal Care

December 2024

L'Oréal Groupe experienced another year of growth in 2023, further solidifying its position as the leading beauty and personal care company in terms of value. For another year, the company has increased its share of the global market; now representing 11.5% of total value. The company has restated its focus on growth through innovation and quality, maintaining a broad product portfolio to support share. L'Oréal’s Dermatological division has remained a standout performer in terms of growth, capit

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Overview:

Euromonitor International's report on L'Oréal Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of L'Oréal Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of L'Oréal Groupe.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of L'Oréal Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
L’Oréal maintains its position as beauty and personal care market leader
L’Oréal Groupe remains the global leader in beauty and personal care
North America, Asia Pacific and Western Europe remain the most significant regions for L’Oréal
Growth accelerates in the US, boosted by strong growth in colour cosmetics and skin care
L’Oréal growth comes from breadth and strength of portfolio
Price increases across portfolio driven by premiumisation strategy
L’Oréal confirms “universalisation” as key to its growth strategy
Voice of the Consumer: Beauty Survey - brand and product loyalty
Marketplaces become a more important channel for L’Oréal brands particularly in APAC
L’Oréal Paris is at the forefront of L’Oreal’s digital strategy
L’Oréal remains committed to its sustainability aims ahead of the industry
Beauty devices provide an opportunity for development in premium categories
New product launches aim for innovation in ingredient-led beauty offering
Beauty categories provide more growth opportunities than personal care
L'Oréal maintains lead ahead of Estée Lauder through strong APAC performance
L’Oréal defies industry growth in China through dermatological brands
Mass brands’ marketing campaigns resonate with Gen Z consumers
L’Oréal Groupe expands its skin care capabilities in Latin America, the Middle East and Africa
Facial care continues to dominate skin care, while body care gains momentum
Skin care brands focus on diagnostics through technology
L’Oréal Groupe is expanding its hair care offering outside the professional space
New product development boosts colourants and conditioners and treatments
Curly hair products are an area for opportunity as demand grows
Colour cosmetics continue to perform well with the popularity of “hero” products
Merging of categories continues as new formats gain popularity
Gradual price increases across brands and products contribute to growth of colour cosmetics
L’Oréal maintains its position as beauty and personal care market leader
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

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