Market Volatility: Risks and Opportunities Ahead

June 2025

Tariffs, geopolitical tensions and climate risks are fuelling market volatility and challenging business operation, profit margins and growth potential. Economic outlook is uncertain, with unstable prices and fractured trade. Managing risks and building resilience are now imperative, while agile pricing actions and innovation are key to unlocking new opportunities. Targeting high-growing emerging markets can boost volume and diversify supply chains.

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Key findings

Multiple risks cloud the global growth outlook, prompting the need for contingency plans

The global economy is slowing down, while outlook is highly uncertain, facing various risks stemming from Trump policies, geopolitical shifts and climate disruptions. Escalation of tariffs and trade war could send the US economy into recession, while cutting global real GDP growth by 2.3 percentage points (p.p.) in 2025-2026 from the baseline. Economies are hit differently by tariffs and geopolitical disruptions, with trade-dependent countries witnessing significant headwinds.

Tariffs and geopolitical volatility accelerate a reset of trade and supply chains

Global trade is disrupted by ongoing geopolitical tensions and shifts in US trade policy, forcing companies to reevaluate their supply chains. In the worst-case tariff scenario, the cost of imported B2B components and commodities in the US could surge by 20%. Rerouting of exports to avoid tariffs, reshoring and diversifying are among measures companies are taking in response.

Mixed price pressures and high risks require agile pricing actions

Lower energy prices and weakening demand since the beginning of 2025 help dampen inflationary pressures. However, high tariffs and supply chain dislocation are threatening a resurgence of prices, particularly in the US. Geopolitical tensions and climate change add volatility to commodity prices, highlighting the necessity to mitigate supply risks and adapt agile pricing models. A hike in commodity prices could increase global inflation by 1.0 p.p. in 2025.

Emerging and developing markets offer growth and diversification opportunities

Despite some trade challenges, India and Southeast Asian economies will remain the world’s fastest-growing economies in 2025-2026, creating growth potential for global businesses. The rewiring of global production networks will also benefit these economies, thanks to their competitive business environments and growing consumer markets.

 

Why read this report?
Key findings
Market volatility is redefining the global business environment
Drivers of market volatility: Tariffs, geopolitical tensions and climate change
Market volatility uncovered
Uneven and volatile growth prospects challenge business planning
Unilever: Navigating emerging market dynamics and capitalising on India’s resilience
Tyson Foods: Scenario analysis enables strong contingency planning
Deepening strategic foresight to prepare for shocks and uncover opportunities
Trade uncertainty pressures global supply chains and encourages diversification
Opportunities for emerging countries rise as global trade resets
Tata Electronics: Helping to strengthen Apple’s supply chain in India
Hyundai: Investing in US onshoring to create localised supply network
Companies put greater emphasis on supply chain resilience as uncertainty grows
Mixed movements and rising risks fuel cost uncertainty
Shein: Dynamic pricing and new shipping strategy amid US-China trade uncertainty
Cargill: Boosting alternative cocoa innovation as price surges
Developing innovative solutions to secure steady supply and agile pricing
Turning uncertainty into opportunity
Market volatility: How to win
Evolution of market volatility
Questions we are asking
Euromonitor Macro Model and Forecast Models
Macro Model scenarios summary (as of June 2025)
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