Marriott International Inc in Lodging

January 2025

As the world’s leading hotel group, Marriott has secured its leadership through a portfolio focused on upscale and luxury hotels, with the vast majority of its sales in North America. In order to be less reliant on that market, Marriott is expanding geographically, in particular in the Asia Pacific, but also through more mid-scale outlets outside of the US, with new concepts such as Four Points Flex. In 2024 it also partnered with Sonder a premium player in boutique hotels and short-term lets.

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This report comes in PPT.

Overview:

Euromonitor International's report on Marriott International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of Marriott International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Marriott International Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Marriott International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Marriott´s global footprint
Company overview
Growth decomposition
More partnerships for Marriott Bonvoy loyalty programme
Exposure to growth
C ity Express: Expanding in the Mid-Market throughout the Americas
Four Points Flex: Mid Market expansion focusing on conversions
Sonder: Partnership in extended-stay accomodation
R elative performance
Competitor overlap
Key categories and markets
Key brands
Marriott International sales by region
Luxury Hotels by region
Upscale Hotels by region
Budget Hotels by Region
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Travel

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