Maximising Opportunities in the Millennial Market

Delivery

This report comes in PPT.

Key Findings

The generation with the highest spending power is feeling the squeeze

Millennials or Gen Y, who represent 21% of the global population in 2025, command the largest total income across generations, of USD31 trillion. Their collective earnings are projected to reach USD45 trillion by 2040, solidifying their position as the largest economic force. However, financial caution, time constraints and pressured values temper their spending.

Financially cautious, irrespective of their earnings

Millennials are driven by core values: health, real-life experiences and sustainability. However, digital dependency and information overload increasingly threaten these priorities. This creates a significant opportunity for companies that can offer credible, data-backed solutions, multifunctional offerings and seamless “phygital” experiences.

Millennials want their time back

According to Euromonitor International’s Voice of the Consumer: Lifestyles survey 2025, 49% of Millennials report feeling relentless pressure to complete tasks, due to work-related pressure, household responsibilities and personal priorities. To maintain a healthy work-life balance, Millennials are actively adopting technology and seeking ways to reclaim their time without compromising their professional image or personal priorities.

Digital and information overload threatens Millennial core values

Millennials, who are entering their prime earning years, exhibit growing caution amid economic disruptions; however, market dynamics vary. In developed regions, high real estate prices, tepid income growth and surging living costs constrain spending, while in developing markets, despite above-average incomes, pervasive global uncertainty drives a need for rigorous value validation and quality reassurance.