Nappies/Diapers/Pants

In 2023, nappies/diapers/pants in Australia experienced marginal retail volume growth and solid current value growth. Low volume growth was influenced by several factors, including a declining birth rate and increased competition from washable…

Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the…

Nappies/diapers/pants saw low retail volume growth in 2023, along with more dynamic current value growth. Brazil finds itself navigating a complex economic and social landscape, characterised by shifting demographics and evolving consumer behaviours.…

In Mexico, the demographic landscape is experiencing a notable shift, particularly within the 0-3 year-old population segment. According to the latest data published by the National Institute of Statistics and Geography (INEGI), the country witnessed…

Demand for nappies/diapers/pants in Switzerland continued declining at a steady pace in 2023. Significantly fewer babies were born in 2022 and 2023, following the baby boom observed in 2021. The rising cost of living and fears about the future have…

Nappies/diapers/pants recorded deep dips in terms of volume sales in Nigeria in 2023, thanks to the negative impact of poor economic conditions on demand. High inflation caused by rising fuel prices and the depreciation of the local currency…

In 2023, nappies/diapers pants witnessed another year of significant retail volume decline in Japan, despite seeing growth in current value terms. There is no sign of a weakening of the decrease in the number of births in Japan. According to…

Demand for nappies, diapers and pants in Austria increased in 2023. While many women postponed their plans to start a family during the COVID-19 pandemic, the number of babies aged 0-1 years in the population rose in 2022 and remained at a stable…

Although Germany’s birth rate marginally declined in 2023 after an increase in 2021, demand for nappies/diapers/pants continued to rise. However, value growth was considerably higher. 2022’s record-high inflation that led to higher average prices…

In a price-sensitive market, and given the recent inflationary pressures, private label witnessed consistent growth in nappies/diapers/pants in South Africa as consumers looked to cheaper alternatives in 2023. Although many parents are considerably…

Nappies/diapers/pants in the UK experienced positive retail volume growth in 2023 across the category. These products are deemed essential, ensuring stable demand, despite prices soaring. However, with birth rates in the UK gradually falling, growth…

Nappies/diapers/pants continued to report strong growth in current value and retail volume terms in 2023 backed by rising income levels, urbanisation and a rapidly expanding distribution reach. This growth was also attributed to the increased…

Sales in nappies/diapers/pants in Uzbekistan continued to be supported by demographic factors in 2023, with healthy birth rates noted. As seen in menstrual care, nappies/diapers/pants is also on an upwards trajectory in the country, as consumer…

Retail volume of sales of nappies/diapers/pants in Uruguay fell considerably in 2023, due to the ongoing decline in the country’s birth rate. In addition, small-scale smuggling from Argentina also impacted local retailers’ sales, although the impact…

The decline in the nappies/diapers/pants category in Ukraine in 2023 can be attributed to the dual impact of a declining birth rate and children leaving the country due to the ongoing war. The diminishing number of births directly contributed to…

Nappies/diapers/pants in Tunisia registered modest constant value growth and only muted volumed growth in 2023, despite continuing population growth. High inflation dampened volume sales and many consumers opted for reusable home-made cloth nappies…

The year 2023 marked a challenging period for the nappies/diapers/pants product area in Turkey, as it witnessed a negative volume growth driven by the prevailing economic downturn. This decline was primarily attributed to the adverse impact of…

Thailand’s declining birth rate negatively impacting the demand for nappies/diapers, which continued to report declining sales in retail volume terms in 2023. Consumers in Thailand are choosing to start a family later with more women focusing on…

Nappies/diapers/pants in Taiwan registered another year of positive current value growth in 2023. However, this was mainly attributable to rising unit prices, rather than any real increase in demand. However, while overall volumes remained flat…

Nappies/diapers/pants registered moderate growth in retail value sales in 2023. Broad increases in retail price points across nappies/diapers/pants were driven by cost inflation in the form of energy, material sourcing, labour, logistics and supply…