Retail Tissue

Retail tissue in Australia saw low retail volume growth in 2023, and a more dynamic current value increase, experiencing high single-digit growth. However, challenges such as rising unit prices and supply chain disruptions persisted, albeit to a…

In 2023, retail tissue continued to experience double-digit retail volume and current value growth in India, on the basis of changing hygiene practices, increasing consumer awareness, and habit persistence. Traditionally, cloth rags and fabric were…

In 2023, retail tissue saw dynamic retail volume and current value growth in Brazil. In the tumultuous landscape of this year, the category witnessed profound consolidation, marking a pivotal moment in its evolution. Preceded by years of economic…

In 2022, retail tissue faced significant challenges due to high inflation, supply chain disruptions, and rising raw materials costs, particularly cellulose and paper pulp. These factors contributed to a substantial increase in retail current value…

Retail tissue in Switzerland reported growth across all subcategories in 2023, with toilet paper the largest product category overall. Spending patterns are normalising after the pandemic resulting in steady demand for retail tissue products such as…

Retail tissue in Nigeria suffered significantly in terms of volume sales in 2023, with deep declines resulting from the country’s struggling economy. Rising energy costs and high inflation, along with a weakened local currency substantially…

Retail tissue turned to decline in Japan in volume terms in 2023, although current value growth continued. 2022 and 2023 were years of price increases for the category. For instance, Daio Paper increased the B2C product shipment price by 15% or more…

Retail tissue in Austria recorded continued growth in current value terms during 2022, supported by an increase in average unit prices. With raw material, energy and transport prices rising substantially, manufacturers were faced with higher…

Retail tissue in Germany continued to record a positive performance in 2023, with demand improving from the previous year, while value growth was slower compared to 2022, when it had reached double digits. Overall demand continued to be dominated by…

The average unit price of toilet paper in South Africa continued to rise in 2023, with inflation affecting transport, fuel and production costs. Inflation also impacted consumers’ disposable incomes, and thus retailers’ shelves were stacked with…

Inflationary pressures in 2023 marginally eased when compared to the previous year, but continued to exert strong influence on demand for retail tissue in the UK. Sales mostly rebounded in the second half of 2023, although not sufficiently to avoid…

A greater focus on hygiene and improving living standards continued to drive strong and stable growth for retail tissue in Vietnam in both value and volume terms. Whereas in the past most people in rural areas of Vietnam were used toilet paper for…

Retail tissue was seeing strong value growth in Uzbekistan in 2023, primarily attributed to hikes in unit prices. These price increases have come about due to manufacturers’ elevated costs of raw materials, energy and utilities, logistics, and…

In 2023, retail tissue in Uruguay witnessed further decline in volume sales, with paper towels and toilet paper both affected. These two segments accounted for almost 90% of all retail tissue sales by value. Small-scale smuggling has negatively…

Toilet paper performed relatively well in retail tissue in Ukraine in 2023. This can be attributed to its status as a fundamental commodity, maintaining robust demand even amidst declining revenues in the tissue market. Notably, toilet paper…

Though retail tissue in Tunisia registered double-digit percentage value growth, constant value growth was much more modest, as inflation continued to be high. In response, consumers looked to economise and bought much larger economy packs, such as…

Retail tissue demonstrated a single-digit volume growth in 2023, spurred partly by population growth and increased demand. Bulk purchases ahead of significant price increases in July 2023 also contributed to this modest growth, along with promotional…

Retail tissue saw accelerated growth in Thailand in 2023 with a notable increase in retail volume terms. This was driven by evolving trends in family hygiene practices, particularly in rural areas where there has been a transition to using retail…

Retail tissue in Taiwan saw a vastly improved performance in and current value terms in 2023. This trend was due to some extent to rising raw material and supply chain costs, which led to price increases across their category. Retailers and…

In 2023, rising prices led to a dramatic increase in current value sales of retail tissue, as manufacturers passed on higher costs to consumers. Retail volume sales increased marginally in the year, as consumption patterns normalised given the full…