Natura&Co in Beauty and Personal Care

November 2024

Natura&Co is a global beauty and personal care leader, known for brands Natura, Avon, The Body Shop and Aesop, and for its strong reputation around sustainability, ethical sourcing and social responsibility. It has recently refocused on its core brands by divesting from Aesop and The Body Shop. It combines direct selling with an omnichannel approach to reach consumers more effectively, using eco-friendly initiatives. Success now centres on digital innovation and expanding brand reach in key regi

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Overview:

Euromonitor International's report on Natura&Co delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Natura&Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Natura&Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Natura&Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Natura&Co’s global footprint
Natura&Co’s share and brand coverage in global beauty and personal care market
Company overview
Natura&Co’s growth is supported by its core brands, but 2024 difficulty brings challenges
Brazil is expected to remain the largest source of Natura&Co’s sales in 2025
Mixed performance outlook: How Natura&Co’s portfolio strategy drives market adaptation
Avon’s 2024 bankruptcy brings challenges and digital growth potential for Natura&Co
Enhancing customer engagement through omnichannel strategy
Top 10 beauty leaders: Natura&Co’s strategic position heading into competitive 2025 market
Natura&Co overlaps most with leading global brands of L’Oréal Groupe and Unilever Group
Natura&Co maintains its key positions, but softness expected after Avon announcement
Natura&Co centres around its two primary brands: Natura and Avon
Natura’s SKU prices show much variability in Argentina, where economic challenges persist
Voice of the Consumer: Beauty Survey – Brand and Product Loyalty
Natura&Co leads its positioning by prioritising sustainability and social responsibility upfront
Sustainability extends to packaging solutions and waste minimisation
Strong growth in Latin America amid challenges in Europe, which are likely to persist in 2025
Women’s mass fragrances is the main category across countries
Natura&Co’s fragrances growth is through innovation and cultural connection
Avon’s Leaping Bunny certification boosts the company’s sustainably-minded ethos
Latin America makes up substantial share of skin care sales
Body care and facial care dominate across all markets, which is likely to continue in 2025
Consumer perception of Natura&Co’s top brands in skin care face intense competition
Skin care innovation at Natura&Co incorporates ingredients known for efficacy
Latin America leads skin care growth while Asia Pacific and Europe offer opportunities
Key summary
Projected company sales: FAQs
Projected company sales: FAQs
Overview of Voice of the Consumer: Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

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