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Rising awareness around sun safety is driving demand for aftersun and self-tanning products in Australia, according to data analytics company Euromonitor International.
글로벌 데이터 분석 기업 유로모니터 인터내셔널은 지난 11월 28일 “동남아 시장에서의 K-웨이브, 시장 영향과 향후 전략”을 주제로 한 웨비나에서 한류(K-wave) 인기를 타고 한국 제품을 찾는 동남아 소비자들이 이제 현지 사정에 맞춘 “현지 생산 K-제품”을 찾고 있다고 하며, 동남아 시장의 최신 한류 소비 동향에 대해 소개했다.
22% of sales were shaped by global social media commerce (S-Commerce) and 3% of total e-commerce sales conducted via social media platforms in 2024, reveals data analytics company Euromonitor International.
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