Philip Morris International Inc in Tobacco

March 2025

As traditional cigarette consumption continues to decline globally due to health consciousness and further scrutiny from regulators, PMI’s goal of a smoke-free future sees the company continue to shift its focus away from its cigarettes portfolio towards reduced risk products. Recent acquisitions and production innovation by the company support this shift and its reduced risk offerings are currently available in over 90 markets worldwide.

EUR 600
Request More Information

Delivery: 

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Euromonitor International's report on Philip Morris International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Tobacco market and the global economy. Company and market share data provide a detailed look at the financial position of Philip Morris International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Philip Morris International Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Philip Morris International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Tobacco research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Smoke-free shapes PMI’s strategy
Philip Morris International’s global footprint
Leading cigarette markets experiencing declines
Heated tobacco sustains strong demand
Shift to smoke-free alternatives gaining momentum
Japan testing ground for success of heated tobacco
War in Ukraine reshapes the Russian tobacco market
Latest acquisitions and product developments in nicotine and beyond nicotine
Inflation pressures ease, but margins remain under threat
Asia Pacific and Middle East and Africa to maintain growth
Top three regions for heated tobacco
Asia Pacific provides better growth opportunities in heated tobacco
Italian market best positioned for heated tobacco development
PMI poised to benefit from increasing demand for premium brands in Turkey
Heated tobacco on the rise in Germany
PMI’s Swedish Match acquisition provides a platform to grow in the US
Nicotine pouches show great potential
E- vapour products offer opportunities in selected markets
Close competition with British American Tobacco continues
PMI remains the undisputed leader in heated tobacco
PMI remains well positioned in Asia Pacific and developed Western European markets
Diverse portfolio of international and local brands benefits PMI’s positioning
Cigarettes: Decline across regions
Performance of cigars and cigarillos remains positive
Heated tobacco: Growth across regions
Brand and product mix benefit from acquisition of Swedish Match
PMI ventures into cannabis
Key findings
Download table of contents

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

See all of our definitions
Share:

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2025 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587