Healthy Beverages Gaining Interest in Eastern Europe

Healthy beverages are gaining more and more interest worldwide, and Eastern Europe is no exception. Increasing bottled water consumption in the area can be looked at as a step towards healthier drinking options. While water gives consumers a guilt-free feeling, it lacks the color and flavor of other soft drinks. Therefore, there is a demand for other options such as fortified/functional, plant based or flavored water. There is a favourable economic climate for these types of healthy beverages to thrive, and online retailing will be essential in catching the eye of the consumer.