Procter & Gamble continues to lead globally within men’s grooming, and holds second place in hair care. While its leading global brands continue to be Gillette and Pantene, it also has brands such as Oral-B, Olay, Head & Shoulders, Crest, SK-II, Old Spice, Safeguard, Herbal Essences and Rejoice. With the increasing premiumisation trend within the beauty industry, the company is venturing into the prestige segment with M&A and other initiatives.
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Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.
Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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