Procter & Gamble Co, The in Home Care

August 2024

P&G maintains a strong position in the global home care market. The company focuses on premium innovation and sustainability, launching eco-friendly brands and packaging solutions. P&G's emphasis on consumer trends, particularly self-care, has driven growth in mature markets. However, challenges persist from DTC and private label brands, especially in emerging markets. P&G's ability to adapt to digital dynamics and balance premium offerings with accessibility will be crucial for future growth.

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Overview:

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Procter & Gamble Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Procter & Gamble’s global footprint
How Procter & Gamble maintains its edge in global home care market
The impact of cleanliness awareness on P&G’s market success
P&G’s market leadership and growth prospects
Key categories and markets
Key brands
The strategic formula behind Procter & Gamble’s market dominance
Market disruption: How P&G is responding to DTC and private label threats
Procter & Gamble’s premium play: Winning consumer loyalty
Adapting to market changes: P&G’s new advertising strategies for 2024
Staying ahead: P&G’s winning combination of innovation and consumer connection
Procter & Gamble’s strategic focus: Divestment to fuel innovation in home care
Navigating the green cleaning market: P&G’s strategic moves with 9 Elements
Unilever’s stronghold in emerging markets challenges P&G’s global strategy
Amid challenging socioeconomic climates, P&G restructures its business in Nigeria and Argentina
Procter & Gamble’s key messages on positioning, technology and sustainability
Navigating market dynamics: P&G’s laundry care strategy in NA, Europe and APAC
P&G’s evolving laundry care landscape
Projected laundry care sales
Tide Evo: Meeting sustainability pledges with innovative detergent
Flexible film bag defects lead to major recall of P&G laundry products
Sustainability in action: P&G’s innovative paper bottle for Lenor
Procter & Gamble: A reprise for cold water washing strategy
Tide and Walmart partnership on cold water washing
P&G’s new certification with GE, Electrolux and Samsung
Rise of self-care in the home propelled the growth of scent boosters
The importance of Downy Rinse & Refresh in P&G’s innovation
Navigating market dynamics: P&G’s dishwashing strategies across regions
P&G’s market leadership in dishwashing: A closer look at the US, the UK and Mexico
Fairy promotes short cycle dishwasher usage and cold handwashing in Europe
Eco-conscious dishwashing: Fairy advocates for cold water and energy savings
Fairy Max Power’s successful launch: A 61% sales increase in Masymas supermarkets
Dawn Ez -Squeeze debuts in the US: A triumph in P&G’s consumer-obsessed approach
Dawn is committed to sustainability in the home and outside of it
The rise of protein and the fall of pre-rinsing: How Cascade adapted
P&G’s surface care challenge: Competing with Reckitt and SC Johnson
Challenges and successes in the US, Canada and the UK
Swiffer declines as smart vacuums and mops grow
P&G’s air care Landscape: Navigating growth in mature and emerging markets
Navigating air care markets: P&G’s position in the US, Japan and the UK
Febreze’s new Mood Collection line aims for a multi-sensory experience
In-car wellness: Febreze's Luxe Collection with customisable intensity
Febreze introduces mold prevention for Japanese bathrooms
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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