Red Bull GmbH in Soft Drinks

July 2024

Red Bull maintained its global leadership in energy drinks through solid value growth across most major markets, despite fiercer competition and macroeconomic challenges. Red Bull’s established premium positioning, solid supply chain operations and clear marketing strategy remain vital for the company’s recent and future success.

EUR 600
Request More Information

Delivery: 

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Euromonitor International's report on Red Bull GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Red Bull GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Red Bull GmbH.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Red Bull GmbH provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Download Table of Contents
Scope
Executive summary
Red Bull has the highest historic value sales CAGR across the top soft drinks companies
North America accounts for slightly less than half of Red Bull’s global value sales
Red Bull’s dominance in an increasingly competitive category
Sources of Red Bull’s growth
New global partnerships enhanced Red Bull’s capacity in the last few years
Sustainability is one of Red Bull’s priorities
Emerging markets to present future growth opportunities for Red Bull
Low sugar drives growth in North America while regular boosts value sales in other regions
Asia Pacific and Latin America are the regions to drive volume growth
Potentially increasing demand for energy drinks in the Middle East and Africa
Red Bull to maintain its position despite increasing threat from Monster
Coca-Cola and PepsiCo are the absolute leaders in soft drinks
Monster remains Red Bull’s major competitor despite other emerging players
A brand to keep an eye on in the largest energy drinks market worldwide
Fierce competitors in emerging markets
Red Bull is still the leader across most major markets
Red Bull’s regular variant placed among the top soft drinks brands in most major markets
North America remains Red Bull’s main region
Reduced sugar energy drinks with relatively low penetration across most countries
After the US, Brazil stands as the major market in terms of value expansion
Price as an increasingly important factor in the beverages space
The impact of Red Bull’s premium pricing and positioning on volume
The importance of flavours and the switch from limited editions to permanent ones
As Red Bull expands, so do the sports it focuses on
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

See All of Our Definitions
Share:

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;