Samsung Corp in Consumer Electronics

October 2024

Samsung is the leading manufacturer of smartphones, televisions and memory chips globally. Although it has slipped to second place in overall consumer electronics, the company is increasingly prioritising profitability over making volume share gains, particularly in developed markets. Technology and innovations will continue to be writ large for Samsung, with examples including the recent launch of the Galaxy Ring and the ever-increasing inclusivity of its SmartThings platform.

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Overview:

Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Samsung Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Smartphones dominate Samsung’s consumer electronics sales
Executive summary
Samsung remains in second place in 2024 after losing top spot to Apple a year earlier
Samsung leads the regional markets in Western Europe and Latin America
Strong competition from both Apple and the Chinese players BBK and Xiaomi
Market momentum driving Samsung’s value growth
Samsung placing profitability above market share
Smartphones will account for the bulk of Samsung’s new value sales
Apple and Samsung expected to continue leading consumer electronics
Samsung’s Galaxy Ring offers affordable AI health monitoring
Apple retains the top spot in 2024 that it gained from Samsung a year earlier
Samsung’s main competitor overlap remains with Apple
Services revenues increasingly important for Apple
Samsung’s key categories and markets
Samsung’s key brands
SmartThings reaches 350 million users
Samsung aiming for net zero emissions by 2050
Asia Pacific continues to lead Samsung’s portable consumer electronics sales
Smartphones dominate Samsung’s portable consumer electronics sales
Sixth-generation smartphones to help boost sales in the coming years
North America is Samsung’s biggest computers and peripherals region
Sales of tablets outweigh those of monitors in all but China for Samsung’s top 10 markets
Tablets and laptops will dominate new value sales for Samsung over 2024-2027
Western Europe leads in-home electronics sales for Samsung
Televisions lead sales in all of Samsung’s top 10 countries
US expected to generate high levels of new value sales in OLED TVs
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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