This report highlights Euromonitor International's Path to Purchase methodology and insights approach, with a focus on the results of the Voice of the Consumer: Beauty Survey. It covers the skin care category, examining global consumer beauty routines, skin care habits and purchase journey trends. Euromonitor’s Voice of the Consumer: Beauty Survey uncovers insights about today’s consumers.
Delivery
This report comes in PPT.
In modern beauty routines, efficiency and convenience are essential. 55% of consumers who perform beauty treatments at-home cite convenience as the primary reason. The growing preference for simplified solutions is driving demand for products that streamline daily regimens. The rise of at-home beauty tools and subscription-based models reflects a broader shift towards self-service beauty, offering consumers greater control, cost-efficiency and time savings.
Economic pressure is driving a strong preference for budget-friendly yet high-performing skin care products. Price-sensitivity is a significant factor in purchase decisions, prompting consumers to actively engage in online deal hunting, leading consumers to look for effective multifunctional products.
The demand for science-backed formulations and dermatologist-tested products is growing, with a shift from natural or organic features to proven efficacy. As consumers want to know what they are paying for, they look for specific ingredients in skin care products, ingredient transparency reflects a broader concern for safety, sustainability and ethics.
Skin care shoppers move fluidly between online and offline touchpoints, as price and convenience influence purchase decisions. While e-commerce grows, physical stores remain vital for in-person experiences. Subscription services, especially in skin care, are gaining traction, and social commerce on social platforms is accelerating impulse-driven purchases.
Positive post-purchase experiences, such as follow-up communication and loyalty programmes, enhance customer satisfaction and encourage repeat purchases. While consumers hold stronger loyalty to daily-use products, new ingredients, trendy brands and affordable offers can lead them to experiment new products.
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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