In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This report explores the motivations, preferences and purchasing patterns of health and beauty consumers in the region. It will compare Asia Pacific consumers with the global average and analyse variances between different markets in the region. Actionable insights tailored for various business roles will be revealed.
This report comes in PPT.
Asia Pacific leads the health and beauty market with a third of the global value. Key factors of digitalisation, ongoing industry upgrades, and notable shifts in demographics, are collectively reshaping the landscape and consumer behaviours in this region.
In many Asian markets, appearance and beauty signify social acceptance, prompting consumers to use products for confidence. However, with the spread of individualism, self-indulgent consumption is becoming a primary motivator, emphasising self-management and experiential enjoyment.
The primary consideration of value for money goes beyond seeking cheap products, involving selecting those offering superior value in the same price range. Consumers assess value through thorough research, considering factors like ingredients, effectiveness, convenience, lifestyle compatibility, and reputation.
Consumers consider various factors when choosing a purchasing channel, including price, product availability, shopping experience, personalised service, and after-sales service. Online commerce growth boosts price transparency, making consumers hunt for deals.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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