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Traditional combustible cigarettes still make up the bulk of BAT’s sales, with this expected to continue being the case in the immediate future. However, BAT continues to expand its portfolio of alternative nicotine products, attracting increasing numbers of consumers around the world. While BAT ceded first-mover advantage to PMI in heated tobacco, it continues to lead e-vapour products and is also the number two player in smokeless tobacco and nicotine pouches.
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