Total report count: 3
Get in touch
Want to find out more about our reports?
Contact us and a member of the team will respond promptly.
Kosovo has suffered from significant political instability, whilst corruption is pervasive. Nevertheless, European Union (EU) accession is on the cards and the economy is expected to outperform peers in the near term. The consumer market remains small and poverty persists, whilst a large rural populace hinders economic development. Internet use is high and mobile subscriptions are rising, whilst the state is focused on technology and innovation.
The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a permanent shift in retail, creating both new challenges as well as new opportunities for retailers and consumer brands alike. This report explores these opportunities and challenges in Eastern Europe.
Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as they came into greater contact with them in 2020 due to Coronavirus (COVID-19). This shift is not expected to be a temporary trend during the pandemicbut will help accelerate digitalisation, particularly with the arrival of 5G on the horizon.
Passport is our award-winning knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies.
Find the answers to your questions about Euromonitor International and our services.
Get started