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Yamazaki Baking has been losing share in staple foods in recent years. The company has been impacted by the relative lack of dynamism in its home market in Japan, which accounts for the vast majority of its sales. Nevertheless, it remains a major player in baked goods as the number one company in bread in Japan as well as holding top spot globally in pastries. Helping consolidate its position in Japan will be the recent acquisition of Kobeya Baking’s packaged bread business.
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