Suntory Holdings Ltd in Soft Drinks

February 2025

In addition to being a key player in its domestic alcoholic drinks market, leading in spirits, Suntory Holdings is the number two player in soft drinks in Japan, holding the top spot in both the RTD tea and bottled water categories. While its international coverage is relatively limited in soft drinks, it has a number of important brands in France and the UK in Europe as well as in Australia and New Zealand.

EUR 600
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This report comes in PPT.

Overview:

Euromonitor International's report on Suntory Holdings Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Suntory Holdings Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Suntory Holdings Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Suntory Holdings Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Suntory remains in sixth place in the global company rankings
Suntory´s global footprint
Japan dominates Suntory’s global soft drinks sales
Suntory looking to grow its existing brands rather than make major acquisitions
More than half of Suntory’s soft drinks bottles in Japan use 100% recycled PET
Suntory’s uses of lightweighting as an environmental tool
RTD tea in Japan will generate the most new sales for Suntory over 2024-2027
Little movement expected among the top 10 players in the coming years
Suntory Holdings invests in Iconic Arts to help develop new marketing methods
Suntory making PET bottles from old cooking oil
Rising share for local “hero” brands and value alternatives in global soft drinks
Coca-Cola a major competitor to Suntory in a number of soft drinks categories
Japan the dominant market for Suntory
Boss is Suntory’s leading brand
Growing share in emerging consumer markets is key to maintaining growth
Suntory expanding its production capacity in Vietnam and Australia
Japan dominates Suntory’s RTD tea sales
Suntory is only present in still RTD tea
Asia Pacific will dominate Suntory’s new sales over 2024-2027
Japan the dominant market for Suntory’s RTD coffee sales
Suntory looks to emphasise the Japanese “flash brew” method in Australia
Western Europe generates the most carbonates sales for Suntory
Suntory an important player in non-cola carbonates
Japan remains Suntory’s dominant bottled water market
Lucozade and V are Suntory’s two main energy drinks brands
Western Europe and Asia Pacific are Suntory’s main juice markets
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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