Top Five Trends in Loyalty

Delivery

This report comes in PPT.

Key Findings

More companies are acknowledging the power of loyalty programmes

Profitable loyalty programmes are gaining global recognition, underscoring their increasing importance to businesses. As these programmes continue to gain momentum across various industries, it is vital for companies to innovate and differentiate their offerings. Introducing unique loyalty initiatives will help businesses stand out from competitors and attract more engaged, long-term customers.

GenAI brings untapped opportunities

Although there is significant hype surrounding GenAI and some hesitation from businesses on how to implement it, the technology holds great potential to enhance connections with loyalty members. By utilising data-driven insights at scale, GenAI can drive automation and cost efficiencies, ultimately strengthening customer engagement.

Loyalty tech providers need unique customisation

While numerous tech suppliers offer loyalty solutions, many provide similar services that lack unique customisation needed for individual brands resulting in multiple brands offering identical solutions. This highlights the importance of tailoring loyalty offerings to reflect each brand's identity and customer base while unifying the experience through embedded solutions.

Working together with your most loyal customer base

Participatory experiences should be carefully curated, as not all consumers are interested in deep brand involvement. Brands should focus on engaging their most loyal members, leveraging these connections to expand their reach both within the brand community and beyond. This approach maximises the impact of loyalty programmes without overwhelming the broader audience.

FMCG players: Evolving loyalty strategies for a new era

FMCG companies are reassessing their loyalty programme strategies, as traditional models struggle to enhance deeper customer engagement. To achieve meaningful results, these strategies must be tailored to the unique needs, product and operational strengths of each company, usually on a brand level, ensuring a more personalised approach to customer retention and growth.