Top Trends in Consumer Electronics

August 2024

As consumer electronics sales slow amid economic uncertainty, companies are prioritising profitability by offering premium models and leveraging new technologies to enhance product offerings to grow their revenues.

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Key Findings

Profitability over market share

With forecast sales of consumer electronics slowing down amidst economic uncertainty, companies are focusing instead on profitability rather to gain market share. The change in business strategy has meant more premium models, pushing up retail value sales.

Investments in R&D to drive innovation

New technologies will enable companies to enhance their product offerings and entice consumers to pay more for innovations, helping to combat a slowing demand for electronic products. Manufacturers are banking on tech innovation to drive demand.

Affordable indulgences amidst economic uncertainty

While affluent consumers are willing to pay a premium for high-end models or for premium brand names, price-sensitive consumers especially in emerging markets are looking for brands that offer value for money products.

AI integration for personalisation

Harnessing the power of AI to enhance user engagements by creating products that are more customisable, tailoring features and interfaces to individual preferences. The shift towards AI integration will help create products with higher perceived value, helping companies to grow their revenues and increase their profit margins.

Customisation as differentiator

Companies are increasingly offering customisation options to fulfil consumer demand for unique products. The customer-centric approach allows companies to gather real-time insights and quickly adjust their offerings, enhancing user experiences and fostering brand loyalty.

Key findings
Forecast sales of consumers electronics driven by premium models
New technology is the key driver in consumer electronics growth
Top five trends in consumer electronics
Change in business strategy as companies seek profits over market share gain
No cheap Apple as profit takes precedence over revenue growth with its premium strategy
Higher profits to combat slowing consumer demand
Spending on innovations for differentiators to drive brand loyalty and profit margin
TCL banking on innovations to improve its brand image
Innovation will drive sales despite dampened consumer sentiment
Economic uncertainty dampened consumer’s sentiment
Sales of lower-priced products such as smart wearables are still poised to remain robust
Fire- Boltt’s proposition of affordable tech proved to be a hit with Indian consumers
Affordable tech will be popular with consumers from emerging markets
AI integration to improve user experience
Revitalising the laptops market with AI
Nothing brings AI to improve customer service and experience
AI can forge a stronger bond between the customer and the company
Customisation increases customer engagement and builds brand loyalty
boAt offers a myriad of personalisation options at low prices
Framework laptops offer customisation and ease of upgrades
Customisation can drive loyalty as consumers become more entrenched with the brand
Future impact
Top trends

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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