Toys Go Green - Sustainability in Toys and Games

August 2022

Most toys are made from plastics, as the material is durable, washable and sturdy. Many toys ended up being thrown away, as children outgrow their toys quickly, causing a massive environmental impact. What are toy manufacturers doing to help mitigate this problem?

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This report comes in PPT.

Key Findings

Rise of sustainability in toys and games

It is not enough for parents to just buy just a product, they want to know that it is safe for the planet. The modern consumer who cares about the environment will appreciate a toy that can be recycled or a programme that promotes sustainability.

Consumer attitudes towards plastic

Growing public concern about the environment is prompting many consumers to alter their habits. The adoption of eco-friendly packaging was one such measure that was gaining traction before the pandemic. Plastic packaging is widely seen by consumers as the least sustainable choice. 

Sustainability preferences

Toy manufacturers have begun to create products that teach children about sustainability in a fun way. The aim is to help make the world a better, safer place by cutting waste.

A better tomorrow

Many consumers care deeply about the environment, so toy manufacturers are aiming to make a significant contribution to a better, safer world by reducing the amount of plastic they use. Toy manufacturers must also work to change consumers’ “buy-and-throw” mindset.

Scope
Examining sustainability trends shaping toys and games
Sustainability in toys and games
Sustainably produced items are not high on parent’s “eco-radar”
European consumers are more anti-plastic
Top three sustainability preferences among consumers
McDonald’s intends to use less plastic in its Happy Meal toys
LEGO experimenting with plastics made from sugarcane
Mattel says it wants to use less plastic in its packaging
Ravensburger BV encouraging children to learn about upcycling with EcoCreate
Mattel: Barbie goes green
Towards a kinder future with Rubens Barn
JOVI Plastilina in multicultural colours
Busy Box: Learning culture and tradition through play
Meteo Heroes aims to educate children on climate change risks
Key takeaways

Toys and Games

This is the aggregation of traditional toys and games and video games.

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