The pandemic proved to be a more extended phenomenon in Asia Pacific than in other regions, with some countries’ travel industry negatively impacted in both 2020 and 2021, and China, the biggest market, seeing declines in both 2020 and 2022. A strong recovery has been underway since 2023, although many parameters were still yet to return to their pre-pandemic levels by the end of 2024. The coming years are expected to see positive growth, with online continuing to take share from offline.
This report comes in PPT.
As China was still being negatively impacted by COVID-19 in 2022, the full-scale recovery from the pandemic in Asia Pacific started a little later than in many other regions. While growth has been strong in 2023 and 2024, many areas of the travel industry had yet to return to their pre-pandemic levels by the end of 2019-2024 period,
China and India are both relaxing their visa requirements. For example, China has set up a new visa-free programme with several countries, including Poland, Australia and New Zealand, while India continues to expand its e-visa facility, which is now available to visitors from more than 160 countries.
The rise of hybrid airlines, led by Air Premia, is a notable development in South Korea. Hybrid carriers try to blend the cost-efficiency of low-cost airlines with the service quality of traditional carriers. With Air Premia expanding its international routes, including launching flights to major destinations in Europe and the US, other airlines are expected to follow suit.
In Japan, the increase in inbound arrivals, coupled with a boom in hotel openings, is fuelling expectations for further growth in its travel industry in the coming years. However, alongside this optimism, the problems of overtourism and manpower shortages – which are issues without clear-cut solutions – are also becoming more visible.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See all of our definitionsIf you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!