As elsewhere, the pandemic decimated travel sales in Latin America in 2020. However, since then, a strong recovery has been underway, with travel sales in the region expected to return to their pre-COVID-19 levels again in 2025 in real value terms. Further growth is expected, with leading market Mexico among the main drivers of this in the coming years, with online booking also expected to continue taking share from offline at a regional level.
This report comes in PPT.
Travel and tourism are important pillars in the Mexican economy as well as its society at large. With this in mind, the country continues to invest in infrastructure as well as diversifying its offer. For example, in addition to new airport openings, such as Felipe Ángeles International Airport or International Felipe Carrillo Puerto Airport, a number of destinations in Mexico have also been added to the Michelin Guide.
In Brazil, festivals and concerts continue to attract many tourists, who make holiday plans that include musical events taking place at the destination and date of their trip, or they travel with the main purpose of attending a specific event. An example of this was Madonna’s free concert on Copacabana Beach, attended by an estimated 1.6 million people in May 2024.
Short-term rental availability has increased significantly in Argentina, stimulated by the country's low regulation and tax burden on this type of accommodation. The ability to earn informal income in dollars is much more appealing to apartment owners than renting permanently to local residents, especially as this practice is scarcely regulated or monitored.
With the Colombian government’s various initiatives to propel tourism growth including its “Tourism in Harmony with Life” strategy – prioritising environmental conservation, sustainable economic practices and the integration of historically marginalised regions – the country picked up the “Leading Green Destination of South America” award in 2023.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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