All the main parameters in the travel industry had returned to their pre-pandemic levels by the end of the 2019-2024 period, representing a full recovery from the damage wrought by the COVID-19 restrictions. Indeed, overtourism is a theme that has now begun rearing its head again, as government agencies and travel industry players look to reduce seasonality in overcrowded destinations like Venice to try and spread demand more evenly across the whole year.
This report comes in PPT.
While inbound flows completed their post-pandemic recovery to reach record numbers in the UK in 2024, there are some potential limiters to growth on the horizon. This includes the Electronic Travel Authorisation (ETA) scheme that is due to implemented by the UK, potentially in 2025.
The economic downturn has resulted in increasing polarisation in German travel. While luxury travel remains strong, price-conscious consumers are becoming value hackers by travelling off-season and to less-visited destinations, avoiding crowds and speculative prices.
The travel industry performance in France in 2024 was boosted by major events such as the 80th Anniversary of the Normandy landings or the Olympics/Paralympics. Physical spectators in Paris and other Olympic cities were projected to reach 15 million during the games.
Countries are likely to be looking to reduce the seasonality of tourism, especially in cities such as Venice. To cope with overtourism, over the forecast period it is expected that the offer in a number of Italian destinations will be increasingly adjusted to attract domestic and international tourist flows throughout the entire year.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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