Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed efficacy. A new value reset will entail a revisit of brand messaging and positioning, alongside fostering accessibility, inclusivity and purpose.
This report comes in PPT.
New spending habits, routines and health priorities allow for value enhancement through the exploration of cross-category/ industry synergies and price blurring
Ingredient-led narratives to bring extra credibility of safety and transparency, while clinical efficacy/results are a must for higher value perceptions and quality assurance
Diversification of functional ingredients that target blended physical/emotional outcomes; greater need to bring emotional intimacy into brand strategy
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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