Stress, anxiety and insomnia are rising as health concerns, yet consumers are drinking more and more caffeine on a daily basis. Matthew Barry, Senior Consultant for Drinks and Tobacco, calls this the "caffeine paradox".
Drinks
From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.
Find content by
The Caffeine Paradox
7/8/2021
Share:
Latest Insights
ISM Middle East 2024
11 September 2024Top Innovation Trends in Hot Drinks
29 July 2024Food Ingredients Europe 2024
23 July 2024Shop Our Reports
Top Trends in Alcoholic Drinks
With the global alcohol industry performance in negative territory and still lingering macroeconomic and geopolitical risks on the horizon, what are the key…
View ReportWorld Market for Alcoholic Drinks
As the post-pandemic recovery gave way to a world steeped in geopolitical conflict and severe inflationary pressures, the alcoholic drinks industry’s resilience…
View ReportWhere Consumers Shop for Alcoholic Drinks
A fall in volumes in 2023 suggests an end to post-pandemic momentum in alcoholic drinks. On-trade recovery has stalled, hampered by the impact of sustained cost…
View Report