Voice of the Consumer: Beauty Survey 2022 Key Highlights

Delivery

This report comes in PPT.

Key findings

Cost increases across beauty products are impacting typical consumer spending behaviour

The survey data shows that global beauty consumers are spending more on the same personal care and cosmetic products than two years ago. The rise of inflation is driving up the cost of producing beauty products and resulting in higher product prices. Some consumers are also opting to spend their savings on luxury cosmetics as a form of self-treat.

Consumers are looking for products that fight the signs of ageing

Skin care users prefer products containing ingredients with moisturising benefits. Sun damage to the overall skin health and contribution to premature ageing is also considered. More and more consumers are seeking products with additional suncreen properties.

Hair volume is a concern to almost one third of global consumers, with increases in hair loss treatment

Across hair care categories, consumers are looking for products that help to maintain hair volume and fight hair damage and signs of ageing hair. There is a growing demand among all age segments for hair loss treatment products.

Most consumers opt for  natural and barely-there make-up for their daily style

Natural looks are thriving among a majority of the consumers for everyday make-up. More than half of colour cosmetic users wear light or bare make-up for casual occasions and use only one cosmetic product per week. Bolder make-up is more popular among Millennials than other generations for day-to-day looks.

Clean beauty is preferred not only on the face, but also on labels

In 2022, consumers expect clear answers on how their everyday products are produced. Consumers are becoming more consicious about ethical sourcing and environmental impact. One quarter of respondents expect their product labels to be clean and transparent.