This report highlights the results of Euromonitor International’s 2024 Voice of the Consumer: Beauty Survey, covering the everyday beauty routines, skin care, hair care and colour cosmetics habits and trends of global consumers.
This report comes in PPT.
In today’s fast-paced world, a regular beauty routine plays a key role in both emotional and physical wellbeing. 40% of consumers adopt a holistic beauty approach, integrating self-care practices that can enhance their overall health. Consumers are more interested in clean, multifunctional beauty products and treatments that are more natural and wellness-focused.
Most consumers prefer at-home beauty treatments for convenience, flexibility and cost savings. Consumers are opting for alternative beauty options, like at-home kits and multi-use tools that reduce the frequency of salon visits. However, some beauty treatments remain tied to salons. The expertise and quality that professionals provide, especially for hair and skin procedures, are highly valued and difficult to replicate at home.
Consumers are opting for eco-friendly and ethical products, seeking cruelty-free, organic and refillable beauty products. Ingredient transparency and sustainable packaging options resonate, particularly among Millennials and Gen Z, who tend to seek brands that align with their environmental and ethical values.
Inclusivity is essential in the beauty industry. Physical stores remain popular for colour cosmetics purchases, as they allow consumers to test products before they purchase, ensuring suitability for individual needs. Cosmetic products require a higher level of trust and social proof, particularly within the inclusive beauty movement, where authenticity and representation are key to cultivating a loyal customer base.
With these trends, 2024 marks a transformative year for the digital beauty industry, driven by technology, trust and consumer-centric values. Social media, online reviews and previous experiences significantly influence buying decisions, as they offer social proof and feedback on product inclusivity and performance, encouraging exploration and reducing purchase risk.
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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