Euromonitor International’s Voice of the Industry: Digital Survey includes input from industry professionals working across sectors to understand how digital technology is reshaping commerce. The report discusses the impact of key technologies on businesses over the foreseeable future, planned investments and the initiatives driving these investments. We explore barriers hindering digital effectiveness for companies, and commerce-based applications expected in the future.
This report comes in PPT.
Firms are prioritising high-impact technologies such as AI, cloud and automation to achieve immediate efficiency and competitive advantage. While generative AI fever overshadows interest in other technologies, companies are cautiously exploring other emerging innovations, with many at risk of losing investor interest if ripe for disruption.
Digital engagement and personalised experiences remain key drivers shaping digital commerce development. These priorities continue to lead businesses to shift focus from infrastructure integration to experience enhancement. However, greater tech integration in processes and consumer facing interactions is also requiring measures around data privacy.
Cloud computing will continue to be the backbone of digital transformation. In the coming years, cloud investments will transition from infrastructure support to becoming critical components of enhanced consumer analytics, operational agility and rapid innovation cycles to deploy advanced technologies such as AI at scale.
The rapid development of AI solutions for business and consumers will strengthen use cases for blockchain and Web 3.0 applications. With growth of decentralised cloud storage and decentralised apps, new business models will gain traction. However, the transition to Web 3.0 platforms will remain limited among certain industries and consumer segments.
To stay ahead in a rapidly evolving digital landscape, businesses must align their digital investments with operational needs, explore pilot projects and forge strategic partnerships that position them for long-term success. Successful integration will optimise operations and future-proof business models in an AI-driven economy.
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