Consumer Trends We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Transform Your Innovation Strategy with Megatrends

4/25/2023
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Megatrends are powerful shifts in consumer behaviour that transform the future of business. Plan your innovation roadmap, build consumer-centric strategies and unlock your growth potential with this megatrend analysis report.

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South Korea: Consumer Profile

With the world’s lowest fertility rate, South Korea faces a steadily aging population and a projected population decline in the coming decades. As solo living…

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Netherlands: Consumer Profile

The Dutch population remains diverse owing to the continued influx of immigrants, while businesses are continuously catering to the varying needs and taste of…

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China: Consumer Profile

China’s consumer landscape in 2023 reflects evolving demographic, economic and social trends. This report examines shifts in population, household structures,…

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