World Market for Consumer Electronics

Delivery

This report comes in PPT.

Key Findings

TWS earbuds driving sales of consumer electronics

Mass and premium TWS earbuds are predicted to be among the fastest growing categories in consumer electronics over the forecast period, due to their relative affordability and the proliferation of smartphones. Low entry barriers allow new brands to enter the market easily.

LCD TVs and laptops are still attractive categories

Sales in the mature categories of LCD TVs and laptops are forecast to reach USD98 billion and USD92 billion, respectively, in 2029, and thus will still represent sizeable markets. Samsung and Lenovo are poised to retain their market leadership in LCD TVs and laptops.

Apple is poised to increase its sales in 2024, despite strong competition

Apple’s strong branding will enable the Cupertino-based tech giant to maintain its lead in 2024, through customer loyalty and an entrenched ecosystem, especially in developed markets.

Customisation propels domestic brands to become leading players in India

The Indian brands Noise and boAt have emerged as leading market players in TWS earbuds and smart wearables, as these brands have customised their products specifically for Indian consumers, who represent a sizeable consumer base.

Specialist retailers a vital cog in the customer buying journey

E-commerce sales skyrocketed after the pandemic, and are projected to account for 47% of total sales in 2029. Nevertheless, consumers in emerging markets still tend to turn to electronics and appliances specialist retailers when buying electronic devices.