Anheuser-Busch InBev NV in Alcoholic Drinks

January 2025

AB InBev – the world’s largest brewer – benefits from an offer that spans a broad range of geographies, beer categories and price points, which boosts its capacity to adapt. Flexibility will prove advantageous, given the array of challenges currently facing the industry. The company continues to expand its no/low alcohol offering and is exploring growth prospects outside beer. This profile analyses AB InBev’s strategic opportunities and potential obstacles.

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Overview:

Euromonitor International's report on Anheuser-Busch InBev NV delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Anheuser-Busch InBev NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Anheuser-Busch InBev NV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Anheuser-Busch InBev NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
AB InBev’s global footprint
Company overview: Brazil takes top share as US performance freefalls
Growth from market momentum as company sheds struggling brands
Consistency is key as lager remains road to success
Volume weakness largely at expense of top player
Different strategies offer opportunity and security against protectionist policies
AB InBev holds top brands across multiple markets and categories
Despite a difficult 2023, AB InBev still owns six of the top 10 global beer brands
Tepid consumer confidence tests key markets
AB InBev’s consolidation in the mid-priced tier may prove a safe hedge
Recent price increases shake future optimism
Heineken 0.0 sprints ahead, while AB InBev’s share of non/low holds steady
Low alcohol brands struggle for relevance despite “sober curiosity” prominence
Quintessential beer-as-wellness brand Michelob ULTRA enters non-alcohol space
“Beyond beer” breathes life into AB InBev’s future
Excise equity for RTDs continues to elude key markets
North America remains the unrivalled prize
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs
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Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

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