This umbrella report analyses Euromonitor International’s strategic theme Away From Animals: Plant-Based, Cell-Cultured and More, looking at the hot topics Analogues for Animal-Based Food, New Plant-Based Frontiers, Cell-Cultured Food and Plant-Based Challenges. This report also considers the drivers of the theme and its potential evolution, as well as outlining some key questions regarding its future.
This report comes in PPT.
Moving beyond just plant-based meat and plant-based milk substitutes, availability has now spread across categories to encompass foods such as plant-based snacks, ready meals and dairy alternatives (including cheese and yoghurt). Development and investments beyond core categories have increased, and products have vastly improved.
Production techniques are moving beyond simply shaping/flavouring the best mix of texturised vegetable protein (for meat alternatives) or finding the best ingredient (almond, oat, etc) to create a milk facsimile; approaches such as blending and fermentation are addressing objections regarding taste, texture and usage.
The world’s largest market for processed meat - the US - is poised to allow cell-cultivated food for human consumption. This holds the potential to be the most accurate of all alternatives to meat, dairy and beyond.
Food price inflation has seen consumers cut back, as plant-based products are more expensive than animal-based alternatives. Alternatives’ health credentials are increasingly under fire, and perhaps most importantly an overheated launch environment meant many consumers have tried products which ultimately failed taste/texture expectations.
The debate over the environmental impact of animal-based foods will become more common as climate change has an ever-more negative impact on people's lives. Governments will increasingly promote plant-based alternatives as a necessity, and consumers will respond as animal-based foods become more expensive to purchase.
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