Current value sales of snacks in Denmark increased in 2025, reflecting steady demand across categories. This growth was supported by a combination of factors, including ongoing snacking habits, the popularity of indulgent treats, and new product developments that sustained high consumer interest. Despite broader economic uncertainty, many Danes continued to prioritise small events of enjoyment, with snacks remaining an accessible and comforting choice. Brands that offered novelty, strong flavour

In 2025, snacks in China is maintaining stable but modest growth, with overall retail value expanding at a low single-digit rate. This somewhat muted trajectory primarily reflects broader macroeconomic pressures, which are leading consumers to reduce discretionary spending on snacks products.

In 2025, the UK snacks market is witnessing a clear divergence between value and volume performance. While current value sales are increasing, this growth is primarily being driven by price inflation rather than a rise in consumer demand. In contrast, retail volume sales are on the decline, largely due to the underperformance of the chocolate confectionery segment.

Retail value sales of snacks are set to rise in current terms in Japan in 2025, though retail volume sales are expected to fall. In Japan, the economic landscape presents a unique challenge for consumers and manufacturers alike. According to Euromonitor's Economies and Consumers data, the median disposable income per household in Japan has shown minimal growth, with an increase of only 1.0% in 2024 and an anticipated 1.7% in 2025 in current terms. Despite these slight increases, the real picture

In 2025, snacks in the US is posting an increase in retail current value sales though the rate of growth remains modest. This continued deceleration follows the sharp slowdown that began in 2024, reversing the robust double-digit or near double-digit increases recorded since the onset of the COVID-19 pandemic. Despite noticeable price slowdowns in 2024, consumer relief has been gradual. Economic uncertainty is further impeding market performance in 2025, reflecting persistent consumer concerns a

In 2025, retail value growth for snacks in Canada is set to remain positive, however, volume growth will remain subdued compared to the review period. These results will be due to several key factors. Population growth has slowed significantly, returning to around 1% after peaking near 3% in 2022 and 2023, thereby limiting the natural expansion of consumer demand. While inflation has eased in late 2024 and early 2025, overall price levels remain high, continuing to impact household budgets. Addi

Retail volume sales of snacks in South Korea continued to grow in 2025, but the pace of expansion has slowed compared to 2024. This is amid further price hikes across major categories, driven in part by rising input costs such as cocoa. While the headline figures suggest modest growth, the local market is undergoing a structural shift in how and why consumers engage with snacks.

Consumers are increasingly anxious about global stability and their own financial, social, physical and mental wellbeing. This is driving them to exert more control over the impact and fallout of their consumption. Protect your brand against downside risk and leverage growth opportunities by understanding and empowering this mindful, evidence-seeking and outcome-orientated shift.

China’s strategic engagement with Southeast Asia (SEA), rooted in historical ties, has intensified under the Belt and Road Initiative. As SEA emerges as a growth hub for Chinese exports, Chinese firms are capitalising on rising consumer demand and favourable demographics. With shifting brand perceptions, Chinese companies are gaining traction in sectors like appliances, beauty, and consumer foodservice.. Success hinges on localisation, market intelligence, and strategic partnerships.

GLP-1 usage is going to rise considerably across the world in the coming years, confronting food and beverages with both challenges and opportunities. The pressure on volumes is going to be considerable, but changing needs of GLP-1 users will at the same time boost demand in many categories.

Unilever ranks sixth in overall snacks sales globally, but is the clear leader in the ice cream category, accounting for a fifth of retail value sales worldwide. However, 2024 is expected to be the last one in which Unilever’s ice cream business was included in the group’s overall earnings figures, with a demerger of this division planned by the company by the end of the 2025 financial year.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Amid elevated prices and a stronger consumer focus on affordability, a more value favourable retail environment is driving the growth of private label packaged foods across Latin America. Retailers are expanding assortments, better understanding consumer needs, and partnering with quality suppliers. This report explores how private label manufacturers and retailers are competing in this evolving market, focusing on key categories, regional trends, and strategic marketing initiatives.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

Consumers continue to be more mindful of their snack purchases - leveraging different channels, categories, and brands to find a fitting deal. And as manufacturers rise to deliver more quality affordable offerings, a great deal of market volatilities (eg tariffs, regulations) create challenges that are best tackled with long-term, positively impactful investments. A greater degree of flexibility, consumer centricity and relentless rooting in value remain crucial to sustain a path of growth.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

PepsiCo is the clear leader in the global snacks market, holding a particularly strong position in savoury snacks. The company continues to innovate and make strategic acquisitions, as seen with the recent announcement of its planned takeover of Siete Foods, which will boost PepsiCo’s position in permissible snacks, expected to be an increasingly key focus area for the company in the coming years due to changing regulations and rising consumer health consciousness.

The snacks industry grew in 2024, driven by value-focused demand despite cost challenges. Discounters and warehouse clubs led sales growth, benefitting from low prices and rising demand amid inflation. E-commerce snack sales are expected to stay strong through strategies such as price promotions, convenience and impulse-driven shopping. New retail models, such as snack specialist retailers in China expand. However, more traditional small local grocers currently lead snack sales in Asia Pacific.

Top snacks companies are managing their portfolios through acquisitions and divestments, focusing on key categories and emerging markets. Some are adapting products to local preferences, while innovation in unique flavours, including spicy options, drives new snack experiences. Brands are also collaborating globally to create co-branded products that generate social media buzz. Meanwhile, snack companies continue to focus on healthy options and sustainability.

The snacks market was recording positive growth in Western Europe in 2024, although the volume performance remained muted due to continued price rises in the face of increasing costs and shortages of raw materials. While this is driving some consumer segments towards private label products, particularly in the discounters channel, other consumer segments are still happy to pay a little extra for their favourite little indulgences, particularly if they can offer added value via health benefits.

With one billion more people globally by 2040 and growing sustainability challenges, diversification in food ingredients has become key. Food businesses need to address deepening nutritional imbalances with more varied, nutrient-dense, plant-based ingredients, and deliver gut-organ health benefits. Upstream, more local, climate-smart crops and food bioengineering must be sought, while working with policymakers. The future is less about meat, corn or cocoa and more about millets, fungi and algae.

Even as the challenges with inflation seem to be moderating, the future remains uncertain, and consumers feel it. Positive societal development trends favouring snackification are supporting snacks value and volume growth; however, inflation-uncoupled growth, new political pressures, and consumers’ changing demands have led to a slowing of snack velocities. Savvy industry players are tapping into new investment areas to get ahead of potential growth deterrents and assure future success.