Barilla Holdings SpA in Staple Foods

March 2025

This report examines how Barilla Holdings SpA, the global leader in the pasta market, has navigated the challenges from inflationary pressures and intensifying price-driven competition. It highlights Barilla's strategic expansion into the baked goods market and reflects on the company’s commitment to health by introducing healthier options catering to evolving consumer preferences for both indulgence and wellness.

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Overview:

Euromonitor International's report on delivers a detailed strategic analysis of the company's business, examining its performance in the Staple Foods market and the global economy. Company and market share data provide a detailed look at the financial position of , while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of .

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Staple Foods research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the report
Executive summary
Top companies at a glance
Barilla’s global footprint
Barilla’s sales surge amidst inflation-driven price hikes
Despite value sales growth, Barilla is facing intense price-driven competition
The company is expanding in the baked goods space to reduce dependence on pasta
Leading staple foods companies are set to maintain leadership showing market stability
Top staple foods companies lose share as private label benefits
Focus on diversification is intensifying competition in staple foods
Key categories and markets
Barilla introduced sweet packaged pastries in France tapping into the indulgence trend
Key brands
Barilla is targeting consumers’ demand for nutritious and wholesome options
Emerging markets experience rapid growth surge
The US is projected to remain a crucial market for the company’s growth
Barilla is eyeing the premium segment to stand out from price-driven competition
Barilla invests in new products in Europe, its primary market for baked goods
Barilla expands baked goods targeting indulgence and health trends
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
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Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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