Consumers are increasingly anxious about global stability and their own financial, social, physical and mental wellbeing. This is driving them to exert more control over the impact and fallout of their consumption. Protect your brand against downside risk and leverage growth opportunities by understanding and empowering this mindful, evidence-seeking and outcome-orientated shift.

China’s strategic engagement with Southeast Asia (SEA), rooted in historical ties, has intensified under the Belt and Road Initiative. As SEA emerges as a growth hub for Chinese exports, Chinese firms are capitalising on rising consumer demand and favourable demographics. With shifting brand perceptions, Chinese companies are gaining traction in sectors like appliances, beauty, and consumer foodservice.. Success hinges on localisation, market intelligence, and strategic partnerships.

GLP-1 usage is going to rise considerably across the world in the coming years, confronting food and beverages with both challenges and opportunities. The pressure on volumes is going to be considerable, but changing needs of GLP-1 users will at the same time boost demand in many categories.

Inflation is affecting consumers' choices in grocery channels, leading to changes aimed at preserving purchasing power. Discounters and warehouse clubs are becoming more prominent, with a rapid increase in the number of outlets. After years of decline, small local grocers are gaining traction due to consumers' financial constraints. E-commerce is also expanding, benefitting from greater consumer acceptance and improved accessibility.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Ting Hsin, through its Master Kong brand, is the leading player in Chinese staple foods, thanks to its strong position in instant noodles. However, the company has a near negligible presence outside of this category and this country, exposing it to the vagaries of the Chinese market, including the fluctuating sales due to the pandemic over the review period, with peaks during years of high COVID-19 case levels (2020, 2022) and troughs in the following years (2021, 2023).

This report investigates the various strategies employed by staple foods companies in the current tough consumer spending environment. Attempts by major producers to grow volume sales face a significant challenge across this fragmented industry, while consumers are increasingly happy to seek out lower cost options such as private label. In addition, strategies must accommodate overarching trends, such as concerns over processing, potential tariff impacts and climate change hitting supply.

Amid elevated prices and a stronger consumer focus on affordability, a more value favourable retail environment is driving the growth of private label packaged foods across Latin America. Retailers are expanding assortments, better understanding consumer needs, and partnering with quality suppliers. This report explores how private label manufacturers and retailers are competing in this evolving market, focusing on key categories, regional trends, and strategic marketing initiatives.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

Overall staple foods in India continued to witness strong double-digit retail current value growth in 2024, with growth across all categories, driven by evolving consumer preferences, macroeconomic shifts, and regulatory interventions. While rising disposable incomes and urbanisation propelled demand for packaged and convenient food options, inflationary pressures on key commodities prompted cost optimisation measures by manufacturers. In addition, government policies on food safety, nutrition,

There was a definite spike in retail sales of staple foods in 2020 due to COVID-19 and its various restrictions, but volumes had been declining since then, not least given the rebound in foodservice sales in 2021 and the inflationary environment in more recent years. As inflation eased, modest growth was recorded in both volume and real value terms in Western Europe in 2024, with more of the same expected in the coming years.

Consumers continue to be more mindful of their snack purchases - leveraging different channels, categories, and brands to find a fitting deal. And as manufacturers rise to deliver more quality affordable offerings, a great deal of market volatilities (eg tariffs, regulations) create challenges that are best tackled with long-term, positively impactful investments. A greater degree of flexibility, consumer centricity and relentless rooting in value remain crucial to sustain a path of growth.

In spite of rising costs and prices in recent years, sales of staple foods have been recording positive growth in both volume and real value terms in Middle East and Africa. The essential nature of many staples has helped maintain demand for them, even if consumers have been opting for cheaper brands or private label to help stretch their under-pressure budgets. The forecast period is expected to see positive growth in both volume and value terms in staple foods.

Following the pandemic-induced spike in retail demand for staple foods in Latin America in 2020, growth has been slow or even negative in volume terms since then. In 2024, the regional performance was hit by the volume decline seen in Argentina, which was grappling with sky-high inflation. As inflation rates normalise in the region, positive growth is expected in both volume and real value terms over most of the forecast period in Latin America.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Retail sales of staple foods continued to see healthy growth in both volume and real value terms in Asia Pacific in 2024, driven by dynamic performances in the Indonesian and Indian markets. Rice and noodles remain important staples in many countries in the region, with healthier varieties of these products, such as non-fried instant noodles, becoming increasingly popular.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

This report examines how Barilla Holdings SpA, the global leader in the pasta market, has navigated the challenges from inflationary pressures and intensifying price-driven competition. It highlights Barilla's strategic expansion into the baked goods market and reflects on the company’s commitment to health by introducing healthier options catering to evolving consumer preferences for both indulgence and wellness.

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

Cell-cultured meat is lauded by some as a potential solution to world hunger without the damage of animal farming. It is attacked by others as unnatural and unnecessary with sky-high costs. Some markets are lining up to ban it, while some are throwing investment behind it. Yet the key part of potential success is whether consumers will embrace it as part of their diets when (or if) it hits the shelves. Thus, this report examines the simple question: “Will people eat cell-cultured meat?”

High inflation and currency depreciation have driven price increases across staple foods in Ethiopia in 2024, forcing consumers to prioritise essentials like grains, pulses, and edible oils. Political instability and climate crises have worsened food insecurity, especially in Tigray. Informal markets remain dominant due to affordability, though formal retail is expanding in urban areas. Government efforts to boost local production, particularly in wheat and rice, aim to reduce import reliance an

In 2024, staple foods in Uganda has witnessed growth due to the rising population and urbanisation. However, there is a continued focus on affordability. The majority low-income consumer group in the country looks for the lowest prices, and favours smaller pack sizes, with retailers thus offering compact references. Urban areas continue to see the highest demand, as many people in rural areas still consume traditional foods, make their own bread, and purchase fresh/unpackaged variants of staple

The country posted robust economic growth and had one of the strongest GDPs in the sub-Saharan region in 2024. While rising food prices remained, headline inflation cooled in 2024. Bread, a staple food in the local diet, retained popularity, especially unpackaged bread. Breakfast cereals, on the other hand, witnessed declining volume sales, mostly because of affordability constraints, while processed food categories faced more intense competition from locally produced and fresh alternatives.