Tourism Flows

Ireland’s residents continue to increase their overall frequency of travel in 2024. Although domestic travel remains popular, the key trend in 2024 is a shift in favour of outbound departures. Immediately following the lifting of pandemic…

Inbound tourism to Croatia experiences robust growth in 2024, despite a notable increase in prices within the tourism sector. This rise in costs has brought Croatia into closer competition with destinations such as Italy and Spain. However, inbound…

The composition of inbound tourism has changed and does not mirror the pre-pandemic one in 2024. Inbound tourism is dominated by arrivals from neighbouring countries such as Poland, Germany and Slovakia. Tourists from these and other European…

In 2024, outbound travel demand in Slovakia remains robust, reaching pre-pandemic levels comparable to 2019. Slovak tourists continue to favour traditional holiday destinations such as Croatia, Italy, Greece, and Turkey. However, there is also…

Tourism flows in Bulgaria are seeing positive trends in 2024, in both inbound and outbound terms. This demonstrates that, despite inflationary pressures and rising prices, Bulgarian consumers are still showing a strong appetite for travel.

In 2024, Germany is witnessing a remarkable surge in tourist arrivals, surpassing pre-pandemic levels for the first time since COVID-19 disrupted global travel. This milestone reflects the nation's robust recovery and its sustained appeal as a…

South Africa reached a significant milestone in the recovery of its local tourism industry in 2023, with inbound arrivals showing a marked improvement. As a result of the country's strategic alignment of tourism elements - such as infrastructure, a…

The Polish Tourist Organisation (POT) takes advantage of large events and anniversaries that can disseminate information about Poland to other countries. In 2024, such events include the 80th anniversary of the Warsaw Uprising, the 20th anniversary…

Both inbound arrivals and outbound departures are expected to increase strongly in Hungary in 2024. Hungary remains a top travel destination, and was particularly so in the summer of 2024, offering an attractive alternative for travellers seeking…

Demand for outbound travel is rising in Romania, contributing significantly to tourism flows. Indeed, 2024 is expected to see significant growth in outbound departures compared to domestic tourism, as measured in retail current value terms. This…

Both inbound arrivals and outbound departures are set to increase in Sweden in 2024. There is a booming global trend towards “coolcation” in traveling, which is positively impacting Nordic destinations such as Sweden. Because of the record high…

Inbound arrivals and outbound departures are both set to increase strongly in Norway in 2024. International tourism is booming in Norway due to a combination of numerous factors, including pent-up travel plans and some saved up money after the…

Inbound visitor numbers are expected to reach record levels in 2024, which also marks the year inbound arrivals will exceed pre-pandemic levels. Initially after the pandemic, visits to friends and relatives (VFR) recorded the fastest recovery.…

In 2024, inbound tourism flows to Turkey are set to experience strong double-digit growth in terms of trip numbers. Turkey’s geographic location attracts visitors from both Western and Eastern Europe, as well as the neighbouring Middle Eastern…

Tourism flows are recording strong growth in Switzerland in 2024, with a robust performance despite global economic uncertainties. European travellers continue to be a key driver of growth with stable and significant contributions to overnight stays,…

While tourism flows in Morocco have slowed in 2024, this is mainly explained by the normalisation of demand following the rapid rebound over 2022-2023 that resulted from the easing of the pandemic and the ending of associated restrictions. The…

Inbound arrivals in the Philippines shows healthy double-digit growth in 2024, as the travel industry normalises after the disruptions created by the pandemic and the following rebound in global mobility. However, a full recovery to pre-pandemic…

Tourism flows in the Netherlands are shifting as more Dutch consumers choose foreign travel over domestic leisure trips. The growth in inbound arrivals is slowing in 2024, although the number of trips is still well above 2019 levels. Neighbouring…

The volume of inbound arrivals to Taiwan will continue to increase in 2024, albeit at a slower rate than the previous year, which saw a release of pent-up demand. In June 2024, the Taiwanese government launched a new tourism brand, "Taiwan - Waves of…

Despite the socioeconomic challenges currently faced, demand for both domestic destinations and outbound travel continues to grow in Portugal in 2024, reflecting an increasing appetite among consumers for travel experiences. The pandemic heightened…