Tourism Flows

In 2024, inbound tourism flows to Turkey are set to experience strong double-digit growth in terms of trip numbers. Turkey’s geographic location attracts visitors from both Western and Eastern Europe, as well as the neighbouring Middle Eastern…

Tourism flows are recording strong growth in Switzerland in 2024, with a robust performance despite global economic uncertainties. European travellers continue to be a key driver of growth with stable and significant contributions to overnight stays,…

While tourism flows in Morocco have slowed in 2024, this is mainly explained by the normalisation of demand following the rapid rebound over 2022-2023 that resulted from the easing of the pandemic and the ending of associated restrictions. The…

Inbound arrivals in the Philippines shows healthy double-digit growth in 2024, as the travel industry normalises after the disruptions created by the pandemic and the following rebound in global mobility. However, a full recovery to pre-pandemic…

Tourism flows in the Netherlands are shifting as more Dutch consumers choose foreign travel over domestic leisure trips. The growth in inbound arrivals is slowing in 2024, although the number of trips is still well above 2019 levels. Neighbouring…

The volume of inbound arrivals to Taiwan will continue to increase in 2024, albeit at a slower rate than the previous year, which saw a release of pent-up demand. In June 2024, the Taiwanese government launched a new tourism brand, "Taiwan - Waves of…

Despite the socioeconomic challenges currently faced, demand for both domestic destinations and outbound travel continues to grow in Portugal in 2024, reflecting an increasing appetite among consumers for travel experiences. The pandemic heightened…

In 2024, Peru witnesses a significant growth in foreign tourist arrivals, successfully overcoming the low performance of 2023, which had been heavily impacted by internal challenges. Despite this positive trend, the number of international visitors…

Despite the significant cost-of-living pressures and rising travel costs, outbound tourism from New Zealand continues to flourish, defying expectations and reaching unprecedented levels in early 2024. Data from Statistics New Zealand highlights that…

In 2024, tourism flows in Kenya are expected to recover to pre-pandemic levels, in terms of inbound arrivals, outbound departures and domestic tourism. Domestic tourism is supported by government and private sector initiatives such as discounted…

Inbound arrivals are set to see a marked fall in numbers in Israel in 2024, while outbound departures are expected to witness a slight increase. Incoming tourism saw a strong recovery in 2023, though numbers were still lower than the peak seen in…

In 2024, tourism flows in Greece, both in terms of inbound arrivals as well as outbound departures, are set to record double-digit growth. In the previous year, Greece experienced a robust increase in tourist arrivals, despite the ongoing cost of…

Inbound arrivals continue to see dynamic double-digit growth in terms of number of trips in 2024, albeit numbers are unlikely to reach pre-pandemic levels. The measures taken to control the spread of COVID-19 led to a steep decline in inbound travel,…

Tourism flows in Egypt continue to rise steadily in 2024, despite regional geopolitical tensions, following several years of strong recovery from the COVID-19 pandemic. Inbound arrivals fully recovered to pre-pandemic levels in 2023 and continue to…

Tourism flows in Ecuador continue to recover from the pandemic in 2024. However, Ecuador has faced new security challenges in recent years due to insecurity and higher crime rates in the country. Security concerns have hampered domestic tourism to…

Tourism flows in Denmark is performing well in terms of inbound travel again in 2024. Within the wider regional context, Denmark’s recovery from the COVID-19 impact has been impressive since restrictions were lifted. As such, though growth is strong…

Canadians are facing economic challenges in 2024 and have growing concerns about the cost of living, rising transportation expenses, the weakened Canadian dollar, and a potential loss of income or unemployment. Despite these concerns the number of…

Tourism flows are still progressing in Belgium in 2024. Outbound departures from residents are still increasing and are now higher than before the COVID-19 crisis. Meanwhile, Belgium as a destination is set to see further growth in inbound arrivals…

In 2024, Vietnam is set to experience a significant rise in inbound arrivals. In addition to continued recovery after the pandemic, this can be attributed to the government’s implementation of policies aimed at attracting more foreign tourists. These…

The continued recovery of business travel has been important in the overall growth of the travel industry in the US in 2024. While the return of business travel in the US has been slower than many would have hoped, continued growth points towards…