Carlsberg A/S in Beer

March 2024

Expansion in Asia Pacific is a long-standing focus for Carlsberg as it contends with maturity and volume stagnation in many of its established European beer markets. Its leading market, China, remains central to strategy, while non-alcoholic beer offers a bright spot in Europe, as moderation influences demand. However, economic uncertainty means Carlsberg is navigating a highly challenging environment, with beer volumes under pressure in much of the world.

EUR 600
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Overview:

Euromonitor International's report on Carlsberg A/S delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Carlsberg A/S, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carlsberg A/S.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Carlsberg A/S provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Carlsberg’s global footprint crosses Asia Pacific and Europe
Company overview: China extends its lead for Carlsberg
Market momentum drives growth, supported by share increases
Core markets across Asia Pacific continue to offer fertile ground for Carlsberg
Packaging innovation targets growing sustainability concerns
Market shares remain relatively stable for top brewers amid pandemic disruption
Increasing competition at the upper end of beer for Carlsberg and its main rivals
Key categories and markets
China: Premiumisation holds promise, but economic risks cast a shadow
India: A shared priority market for top brewers
Key brands
Carlsberg and Tuborg brands hold strategic importance in a broad portfolio
While Asia Pacific leads company lager volumes, Western Europe outperforms in value
Premiumisation is here to stay for the long term, but setbacks should be expected
Sustained growth sees non-alcoholic beer climb the agenda for Carlsberg
No alcohol continues to outperform low-alcohol beer, for now
Strong non-alcoholic beer forecasts in Western Europe, although competition will intensify
Geographic breadth is a key strength for Somersby cider
Strong market share brings opportunities in smaller cider markets
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

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