Sales of toys and games, buoyed by recent recovery, are poised for continued growth over the next five years. The rising influence of pop culture, the growing kidult market, and the increasingfuture digitalisation of play are shaping the of the industry.
This report comes in PPT.
The middle-class boom in emerging markets will create opportunities for brands to reach new consumers. Brands are expected to endeavour to educate consumers on product quality.
Top brands are strengthening their biggest franchises by entering partnerships to reach a wider audience who are not currently customers. Brands are also outsourcing the development of video games and films to focus on their core capabilities, which is manufacturing and selling toys.
Pop culture goes beyond the cinema box office, with companies now leveraging sports, music and video games to drive awareness of toys and games products.
Toys and games companies are already adopting AI to enhance product development and create more engaging offerings in the market.
Targeting new consumer group, such as the elderly, will be crucial, and brands are expected to release more age-inclusive products that cater to different demands.
This is the aggregation of traditional toys and games and video games.
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