Growth will be muted over the forecast period, as the product area has reached maturity and is seen as a staid product with little innovation. It is also seen as being unhealthier than other soft drinks such as juice and this will also dampen volume growth, as consumers opt for juice instead.
Growing health consciousness will see consumers seeking soft drinks with health benefits. Therefore, over the forecast period, manufacturers will look to emphasise a healthier positioning for concentrates.
Players will need to innovate in terms of packaging and flavours in order to maintain consumer interest. Moreover, the competition which concentrates faces from the rising popularity of other soft drinks such as juices and nectars, which are becoming more widely available and accessible, will be a threat.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See All of Our DefinitionsThis report originates from Passport, our Concentrates research and analysis database.
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